PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PELANGGAN SALON AYU PINK BEAUTY

WAHYUNI, SRI (2020) PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PELANGGAN SALON AYU PINK BEAUTY. S2-Magister thesis, Universitas Mercu Buana Jatisampurna.

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Abstract

ABSTRACT The purpose of the reasearch to analyze the influence of quality service, price, and facilities to customer satisfaction of Salon Ayu Pink Beauty. The type of research used analytical descriptive research. The data obtained using quantitative data that is structured, using a likert scale 1-5, from very satisfied to very dissatisfied. The object of research were the customers of Salon Ayu Pink Beauty. There were 49 respondents based on data from September to December 2017. The analysis technique that used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) Version 3.0. The result of this research shows that (1) Quality of Service influenced significantly to Customer Satisfaction, (2) The price influenced significantly to Customer Satisfaction, (3) The facilities influenced significantly to Customer Satisfaction, (4) The quality of service, price, and facilities influenced significantly to Customer Satisfaction. Keyword: Customer Satisfaction, Price, Facilities, Partial Least Square ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Pelayanan, Harga,dan Fasilitas terhadap Kepuasan Pelanggan Salon Ayu Pink Beauty. Jenis penelitian yang digunakan untuk penelitian ini adalah menggunakan penelitian deskriptif analitik. Data yang diperoleh menggunakan data kuantitatif yang bersifat terstruktur, dengan menggunakan skala likert 1-5, dari sangat puas sampai sangat tidak puas. Objek penelitian yang digunakan pada penelitian ini adalah pelanggan Salon Ayu Pink Beauty berdasarkan data Bulan September hingga Desember 2017 sebanyak 49 responden. Adapun teknik analisis yang digunakan adalah Struktural Equation Modelling (SEM) dengan alat analisis Partial Least Square (PLS) Versi 3.0. Hasil penelitian pada penelitian ini menunjukkan bahwa (1) Kualitas Pelayanan berpengaruh signifikan terhadap Kepuasan Pelanggan, (2) Harga berpengaruh signifikan terhadap Kepuasan Pelanggan, (3) Fasilitas berpengaruh signifikan terhadap Kepuasan Pelanggan, (4) Kualitas Pelayanan, Harga, dan Fasilitas berpengaruh signifikan terhadap Kepuasan Pelanggan. Kata Kunci: Kepuasan Pelanggan, Harga, Fasilitas, Partial Least Square

Item Type: Thesis (S2-Magister)
Call Number CD: TM/51/18/002
NIM: 55115320013
Uncontrolled Keywords: Kepuasan Pelanggan, Harga, Fasilitas, Partial Least Square
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 27 Jun 2020 13:42
Last Modified: 27 Jun 2020 13:42
URI: http://repository.mercubuana.ac.id/id/eprint/56093

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