IMPLEMENTASI METODE MARKET BASKET ANALYSIS (MBA) MENGGUNAKAN ALGORITMA APRIORI DALAM TRANSAKSI PENJUALAN (STUDY KASUS: RUANG TEMU)

SYAHRUROMADHON, MUHAMMAD (2020) IMPLEMENTASI METODE MARKET BASKET ANALYSIS (MBA) MENGGUNAKAN ALGORITMA APRIORI DALAM TRANSAKSI PENJUALAN (STUDY KASUS: RUANG TEMU). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Jakarta is one of the culinary tourism spots, many places every year become creative in business. One of them is a café. Café Ruang Temu has sales transaction data but is not used to see associations between one product and another. In this case there needs to be a system for finding menu combinations by processing sales transactions. One data mining technique is association rule or Market Basket Analysis (MBA) with apriori algorithm. Apriori algorithm is to generate association rules to form menu combinations. Sales transaction data used during January 2019 to July 2019 determined the minimum support, and minimum confidence values that have been set. Key words: apriori, datamining, kafe, market basket analysis Jakarta adalah salah satu tempat wisata kuliner, banyak tempat wisata tiap tahun menjadi kreatif dalam berbisnis. Salah satunya adalah kafe. Kafe Ruang Temu memiliki data transaksi penjualan tapi tidak digunakan untuk melihat asosiasi antara produk yang satu dengan yang lain. Dalam hal ini perlu ada nya sistem untuk mencari kombinasi menu dengan mengolah transaksi penjualan. Salah satu teknik data mining ialah association rule atau Market Basket Analysis (MBA) dengan algoritma apriori. Algoritma apriori bertujuan menghasilkan aturan asosiasi untuk membentuk kombinasi menu. Data transaksi penjualan yang di gunakan selama bulan januari 2019 sampai juli 2019 ditentukan nilai minimum support dan minimum confidence yang telah ditetapkan. Kata kunci: apriori, datamining, kafe, market basket analysis

Item Type: Thesis (S1)
Call Number CD: FIK/INFO. 20 005
Call Number: JM/15/21/018
NIM/NIDN Creators: 41515110193
Uncontrolled Keywords: apriori, datamining, kafe, market basket analysis
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.5 General Purpose Application Programs/Program Aplikasi dengan Kegunaan Khusus
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 711 Area Planning/Perencanaan Wilayah Perkotaan dan Pertamanan > 711.5 Plans for Specific Kinds of Areas/Perencanaan untuk Jenis Area Tertentu > 711.55 Functional Areas/Daerah Fungsional > 711.557 Hotel and Restaurant Areas/Perencanaan Daerah Fungsional Daerah Hotel dan Restoran
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.9 Historical, Geographic, Persons Treatment/Perawatan, Historis, Geografi > 910.92 Travelers/Turis, Wisatawan, Pelancong
Divisions: Fakultas Ilmu Komputer > Informatika
Depositing User: Putra Arsy Anugrah
Date Deposited: 23 Jul 2022 08:05
Last Modified: 23 Jul 2022 08:05
URI: http://repository.mercubuana.ac.id/id/eprint/54786

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