PENGARUH HARGA, KUALITAS PRODUK DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA SITUS SHOPEE

PRIYANI, IJAH (2020) PENGARUH HARGA, KUALITAS PRODUK DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA SITUS SHOPEE. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research was aimed at finding out the influence of price , product quality and security to the online purchasing decisions at Situs Shopee. The object of this research was consumers or customers of Shopee who once went shopping located in west Jakarta. This research was conducted to 145 respondents by using quantitative descriptive apporach. Model of data colleting in this research used questionnaires. Data analysis method used equation analysis model (SEM) with software SmartPLS 3.0. The result of this research shows that price, product quality and security have influence to the online purchasing decisions on Situs Shopee. This is proved from validity test and reliability test and hypothesis test also show significant value form independent variables that back up hypothesis. Keywords : price, product quality, security, purchasing decisions, shopeePenelitian ini untuk mengetahui pengaruh harga, kualitas produk dan keamanan terhadap keputusan pembelian online pada Situs Shopee. Objek penelitian ini adalah konsumen atau pelanggan Shopee yang pernah melakukan pembelian minimal sekali yang berlokasi di Jakarta Barat. Penelitian ini dilakukan terhadap 145 responden dengan menggunakan pendekatan deskriptif kuantitatif. Model pengambilan data pada penelitian ini menggunakan kuesioner penelitian. Metode analisis data yang digunakan uji kualitas data yaitu uji validitas, uji realibilitas, dan uji hipotesis menggunakan analisis model persamaan (SEM) dengan softwareSmartPLS 3.0. Hasil penelitian ini menunjukan bahwa Harga, Kualitas produk dan keamanan berpengaruh terhadap keputusan pembelian online pada Situs Shopee. Hal ini dibuktikan dari hasil uji validitas, uji reabilitas dan uji hipotesis juga menunjukan nilai signifikan dari tiga variabel bebas yang mendukung hipotesis. Kata kunci : harga, kualitas produk, keamanan, keputusan pembelian, shopee

Item Type: Thesis (S1-Sarjana)
NIM: 43115010003
Uncontrolled Keywords: harga, kualitas produk, keamanan, keputusan pembelian, shopee
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 27 Mar 2020 07:24
Last Modified: 27 Mar 2020 07:24
URI: http://repository.mercubuana.ac.id/id/eprint/54784

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