HILMAWAN, SEPTIAN (2020) ANALISIS PENGARUH PEER TO PEER LENDING, LAMA USAHA DAN PAYMENT BERBASIS FINTECH TERHADAP PENDAPATAN UMKM. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The aim of this research is to analyze the influence of loans through the fintech system, namely peer to peer lending (P2P Lending), length of business and e-payment on UMKM income in Cengkareng Timur Village, West Jakarta. This study uses primary data by distributing questionnaires to a number of SMEs registered in Cengkareng Timur Village, West Jakarta. This study uses a causal research design with a quantitative approach. The basis for selecting these samples is the convenience sampling method, with the sample size determined using SEM (Structural Equation Model) analysis of 110 samples. The results of this study indicate that capital loans through the P2P Lending system have no effect on income, while the length of business and e-payment have a positive and significant effect on income. Keywords: Fintech, peer to peer lending, business duration, e-payment, micro, small and medium size of company (SMEs) Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari pinjaman melalui sistem fintech yaitu peer to peer lending (P2P Lending), lama usaha dan e-payment terhadap pendapatan UMKM di Kelurahan Cengkareng Timur, Jakarta Barat. Penelitian ini menggunakan data primer dengan cara menyebarkan kuesioner ke beberapa pelaku UMKM yang terdaftar di Kelurahan Cengkareng Timur, Jakarta Barat. Penelitian ini menggunakan desain penelitian kausal dengan pendekatan kuantitatif. Dasar pemilihan sampel ini menggunakan metode convenience sampling dengan ukuran sampel ditentukan menggunakan analisis SEM (Structural Equation Model) yaitu sebanyak 110 sampel. Hasil penelitian ini menunjukkan bahwa pinjaman modal melalui sistem P2P Lending tidak berpengaruh terhadap pendapatan, sedangkan lama usaha dan e-payment berpengaruh positif dan signifikan terhadap pendapatan. Kata kunci: Fintech, peer to peer lending, lama usaha, e-payment, usaha mikro kecil dan menengah (UMKM)
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