PENGARUH CASHLESS SOCIETY, FOOD VLOGGER DAN LIFE STYLE TERHADAP MINAT BELI PADA RESTORAN KOREA

CRISTINA, ANGGIE (2020) PENGARUH CASHLESS SOCIETY, FOOD VLOGGER DAN LIFE STYLE TERHADAP MINAT BELI PADA RESTORAN KOREA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk membahas mengenai pengaruh cashless society, food vlogger dan life style terhadap minat beli konsumen pada restoran korea. Variabel independen yang didapatkan dari hasil survei pendahuluan adalah cashless society, food vlogger dan life style. Sedangkan variabel dependent yang didapatkan adalah purchase intention. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan PLS. Populasinya adalah penduduk berwilayah tinggal di Tangerang dan Jakarta Barat, dengan sampel 140 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian ini menunjukkan bahwa variabel cashless society berpengaruh positif signifikan terhadap minat beli konsumen, variabel food vlogger berpengaruh positif signifikan terhadap minat beli konsumen serta variabel life style berpengaruh positif signifikan terhadap minat beli konsumen. Kata kunci : cashless society, food vlogger, life stylle, purhase intention, financial techonology, korean restaurant. This study aims to discuss the effect of cashless society, food vlogger and life style on consumer buying interest in Korean restaurant. The independent variables obtained from the preliminary survey results are cashless society, food vlogger and life style. While the dependent variable obtained is purchase intention. This study uses SEM data analysis techniques and data processing using PLS. The population is the population living in Tangerang and West Jakarta, with a sample of 140 respondents. The sampling technique uses convenience sampling. By using a quantitative descriptive approach. The results of this study indicate that the cashless society variable has a significant positive effect on consumer buying interest, the food vlogger variable has a significant positive effect on consumer buying interest and the life style variable has a significant positive effect on consumer buying interest. Keyword: cashless society , food vlogger , life style , purchase intention , financial technology, korean restaurant.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 20 494
Call Number:	SE/31/21/366
NIM/NIDN Creators:	43116010280
Additional Information:	cashless society, food vlogger, life stylle, purhase intention, financial techonology, korean restaurant.
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman > 641.3 Food/Makanan 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 642 Meals and Table Service/Makanan dan Layanan Meja > 642.5 Meals in Public Eating Place/Penghidangan Makanan, Menu di Tempat Makan Umum
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	11 Jan 2022 23:14
Last Modified:	04 Apr 2023 02:24
URI:	http://repository.mercubuana.ac.id/id/eprint/54082

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