SUBARKAH, MUHAMAD YOGA (2020) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN MENGGUNAKAN DAN KEPERCAYAAN TERHADAP MINAT BELI MAKANAN MENGGUNAKAN GO-FOOD. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. HALAMAN JUDUL.pdf Download (189kB) | Preview |
|
|
Text (ABSTRAK)
2. ABSTRAK.pdf Download (104kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
3. SURAT PERNYATAAN.pdf Download (171kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
4. LEMBARAN PENGESAHAN.pdf Download (120kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf Download (135kB) | Preview |
|
|
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf Download (110kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf Download (130kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf Download (102kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf Download (101kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
10. BAB I.pdf Restricted to Registered users only Download (380kB) |
|
|
Text (BAB II)
11. BAB II.pdf Restricted to Registered users only Download (243kB) |
|
|
Text (BAB III)
12. BAB III.pdf Restricted to Registered users only Download (261kB) |
|
|
Text (BAB IV)
13. BAB IV.pdf Restricted to Registered users only Download (482kB) |
|
|
Text (BAB V)
14. BAB V.pdf Restricted to Registered users only Download (105kB) |
|
|
Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (257kB) |
|
|
Text (LAMPIRAN)
16. LAMPIRAN.pdf Restricted to Registered users only Download (602kB) |
Abstract
The research aims to identity the influence perceived usefulness, perception ease of use and trust on intention to buy in Go-Food users. The subjects in this study were consumers who use Go-Food to order food online. The sample used in this study was 185 respondents. The sampling technique using a convenience sampling. By using quantitative descriptive approach. Therefore, the analysis of the data used is the statistical analysis in the form of SEM-PLS The results of this study showed perceived usefulness has a significant positive effect on the intention to buy. Perceived ease of use has a significant positive effect on the intention to buy and trust has a significant positive effect on the intention to buy. Keyword: perceived usefulness, perceived ease of use, trust, intention to buy, GoFood. Penelitian ini untuk mengetahui pengaruh persepsi manfaat, persepsi kemudahan menggunakan dan kepercayaan terhadap minat beli pada pengguna Go-Food. Subjek pada penelitian ini adalah konsumen yang menggunakan GoFood untuk memesan makanan online. Sampel yang digunakan dalam penelitian ini adalah sebanyak 185 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa persepsi manfaat berpengaruh positif siginifikan terhadap minat beli. Persepsi kemudahan menggunakan berpengaruh positif siginifikan terhadap minat beli dan kepercayaan berpengaruh positif siginifikan terhadap minat beli. Kata kunci : persepsi manfaat, persepsi kemudahan menggunakan, kepercayaan, minat beli, Go-Food.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 20 031 |
| NIM/NIDN Creators: | 43116010070 |
| Additional Information: | persepsi manfaat, persepsi kemudahan menggunakan, kepercayaan, minat beli, Go-Food. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 11 Jan 2022 02:48 |
| Last Modified: | 24 Feb 2022 07:38 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53983 |
Actions (login required)
 |
View Item |
