PENGARUH PENGGUNAAN MEDIA MASSA ONLINE DETIK.COM TERHADAP PEMENUHAN INFORMASI DI KALANGAN MAHASIWA PERGURUAN TINGGI SWASTA DI JAKARTA BARAT

SUSANTI, DANTI (2020) PENGARUH PENGGUNAAN MEDIA MASSA ONLINE DETIK.COM TERHADAP PEMENUHAN INFORMASI DI KALANGAN MAHASIWA PERGURUAN TINGGI SWASTA DI JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Online Media Detik.com is a trusted news site in Indonesia that has a lot of quality, fresh and varied content. Updated 24 hours a day, with a total readership of more than 2.5 million people. This research is conducted to determine and explain the presence or absence of influence between the use of Detik.com online media on the fulfillment of information among Private University Students in West Jakarta by using the theoretical basis of Uses And Gratifications. This study uses a quantitative approach with a correlational survey type. The research method used is the survey method using the questionnaire filling instrument. The correlation between the two research variables is very strong. This is evidenced by calculating the correlation value that has been done. The use of online media detik.com is able to explain the dependent variable (information fulfillment) by 40% while the remaining 60% is explained by other variables outside this research model. These two variables also influence each other between variable X and Y, with the hypothesis that tcount is 9,941 with sig of 0,000 for 2 sides <0.05 then Ho is rejected (Ha accepted). This means that the use of online media seconds has a positive and significant impact on the fulfillment of information among students of private tertiary institutions in West Jakarta. Keywords : Online Media, Detik.com, Uses And Gratifications Media Online Detik.com merupakan situs berita terpercaya di Indonesia memiliki banyak konten berkualitas, fresh dan variatif. Diupdate selama 24 jam sehari, dengan total readership lebih dari 2,5juta orang. Penelitian yang dilakukan ini untuk mengetahui dan menjelaskan ada atau tidaknya pengaruh antara penggunaan media online Detik.com terhadap pemenuhan informasi dikalangan Mahasiswa Perguruan Tinggi Swasta di Jakarta Barat dengan menggunakan landasan teori Uses And Gratifications.Penelitian ini menggunakan pendekatan kuantitatif dengan tipe survey korelatsional. Metode penelitian yang digunakan adalah metode survei dengan menggunakan instrumen pengisian kuesioner. Korelasi antara dua variabel penelitian ini sangat kuat. Hal tersebut dibuktikan dengan menghitung nilai korelasi yang sudah dilakukan . Penggunaan media online detik.com mampu menjelaskan variabel dependen (pemenuhan informasi) sebesar 40% sedangkan sisanya sebesar 60% dijelaskan oleh variabel lain diluar model penelitian ini. Kedua variabel ini pun saling memiliki pengaruh antara variabel X dan variabel Y, dengan hipotesis yang dilakukan bahwa thitung sebesar 9.941 dengan sig sebesar 0.000 untuk 2 sisi < 0.05 maka Ho ditolak (Ha diterima). Artinya Penggunaan media online detik berpengaruh positif dan signifikan terhadap pemenuhan informasi di kalangan mahasiswa perguruan tinggi swasta di Jakarta Barat. Kata Kunci : Media Online, Detik.com, Uses And Gratifications

Item Type: Thesis (S1)
NIM: 44214120122
Uncontrolled Keywords: Media Online, Detik.com, Uses And Gratifications
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 23 Jan 2020 03:27
Last Modified: 23 Jan 2020 03:27
URI: http://repository.mercubuana.ac.id/id/eprint/53782

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