PENGARUH PROGRAM VISIT COMPANY TERHADAP PENINGKATAN CORPORATE BRANDING DI METRO TV (Periode Januari - Februari 2019)

SOSESARI, MARIA LADY CAROLINE (2020) PENGARUH PROGRAM VISIT COMPANY TERHADAP PENINGKATAN CORPORATE BRANDING DI METRO TV (Periode Januari - Februari 2019). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This thesis researched through quantitative methodology. Through surveys on Metro TV visit company participants. This thesis Analysing effect of visit company program on brand Metro TV enhancement. The methodology above used In order to find if there is corporate image enhancement and cause condition between variables that in research and to test hypothesis. This research purposes to prove and analyze effect of visit company program against corporate branding enhancement in Metro TV. In order to prove and analyze the variables. Linear regression analysis is used. Population in this research is the Metro TV visit company participants of total 1.465 participants. Sample came from using Proportionate Stratified Random Sampling from Yamane formula. Through that sampling technique, 94 participants acquired as sample.. Test results for variable analysis effect of visit company program on against corporate branding enhancement has a correlation coefficient number (r) with 0.886 with a value Significance, because the significance value is 0,000 < 0,05 so Ho rejected and it can be concluded that the relationship between the two variables is significant and Ha is accepted or there is a relation between variable X and Variable Y. Viewed from the r coefficient value of 0.886 (at 0,80 – 1,000) it can be concluded that the relationship between variables and variables falls into the category very strong correlation. Effect of Visit Company program Variables that undergo Kolmogorov-Smirnov's normality test shows the value of Asymp. Sig.tailed) distribution of data from Interpersonal Communication (X) is p. 103 and the distribution of customer satisfaction (Y) is obtained which means datas normally distribute. In the test it is known that the calculated value is 9,692 Table of value of 0.003 is smaller than 0.05 so Ho is rejected and Ha accepted which means effect of visit company program (X) has an influence significant to corporate branding enhancement(Y). Thus the hypothesis which states the effect of visit company program has influence positive and significant with corporate branding enhancement received. Keyword: Brand, Corporate Brand, Visit Company, Branding Skripsi ini menggunakan penelitian kuantitatif melalui metode survey kepada Peserta visit company di Metro TV mengenai pengaruh program visit company tersebut apakah dapat meningkatkan citra Metro TV, untuk membentuk corporate image yang baik di mata masyarakat atau sebab akibat antar variabel yang akan diteliti dan keterkaitan hubungan tersebut saling mempengaruhi untuk menguji suatu hipotesis. Tujuan penelitian ini untuk membuktikan dan menganalisis adanya pengaruh program visit company terhadap peningkatan corporate branding di Metro TV. Dalam membuktikan dan mengalisis hal tersebut, maka digunakan analisis regresi linier dengan uji f dan uji t. Populasi dalam penelitian ini adalah seluruh peserta visit company di Metro TV yang berjumlah 1.465 peserta. Sampelnya adalah dengan menggunakan metode Proportionate Stratified Random Sampling dengan rumus Yamane ditemukanlah jumlah sampelnya 94 peserta. Hasil pengujian analisis variabel pengaruh program visit company terhadap peningkatan corporate branding memiliki angka koefisien korelasi (r) dengan = 0,886 dengan nilai signifikansi 0,000 < 0,05. Dapat disimpulkan bahwa hubungan kedua variabel adalah. Dilihat dari nilai koefisien r sebesar 0,886 (berada di 0,80 - 1,000) dapat disimpulkan bahwa hubungan antar variabel X dengan variabel Y masuk kedalam kategori korelasi yang sangat tinggi atau sangat kuat. Variabel pengaruh program visit company dengan uji F. Dalam uji normalitas Kolmogorov-Smirnov menunjukan menunjukkan nilai Asymp. Sig. (2-tailed) sebaran data dari pengaruh program visit company (X) didapatkan p= 0,015 dan sebaran peningkatan corporate branding (Y) didapatkan p= 0,103 yang berarti data X dan Y berdistribusi normal. Dalam uji F diketahui nilai F hitung sebesar 9,692 > nilai F- Tabel sebesar p value sebesar 0,000 lebih kecil dari 0,05 maka Ho ditolak dan Ha diterima yang berarti Pengaruh Program Visit Company (X) memiliki pengaruh yang signifikan terhadap Peningkatan Corporate Branding (Y). Dengan demikian bahwa hipotesis yang menyatakan program visit company memiliki pengaruh positif dan signifikan dengan peningkatan corporate branding diterima. Kata kunci : Brand, Corporate Brand, Visit Company, Branding

Item Type: Thesis (S1)
Call Number: SK/42/19/094
NIM: 44214120023
Uncontrolled Keywords: Brand, Corporate Brand, Visit Company, Branding
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.36 Programs for Personal Computers/Program untuk Komputer Personal > 005.368 Programs For Specific Operating Systems and For Specific User Interfaces/Program untuk Sistem Operasi Tertentu dan Antarmuka Pengguna Khusus
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.36 Programs for Personal Computers/Program untuk Komputer Personal > 005.368 Programs For Specific Operating Systems and For Specific User Interfaces/Program untuk Sistem Operasi Tertentu dan Antarmuka Pengguna Khusus > 005.3684 Programs For Specific User Interfaces/Program untuk Tampilan Antarmuka Pengguna Khusus
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.36 Programs for Personal Computers/Program untuk Komputer Personal > 005.369 Specific Programs/Program Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.37 Programs for Specific Processing Modes/Program untuk Mode Pengolahan Tertentu > 005.373 Programs for Real-Time Computer Systems/Program untuk Sistem Komputer Real-Time
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.78 Programz/Program
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 22 Jan 2020 01:18
Last Modified: 22 Jan 2020 01:18
URI: http://repository.mercubuana.ac.id/id/eprint/53733

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