ANALISIS PENGARUH HERDING DAN OVERCONFIDENCE BIAS TERHADAP KEPUTUSAN INVESTASI (studi kasus karyawan swasta pt.promedrahardjo farmasi industri divisi marketing khususnya posisi manajer cabang jabotabek tahun 2018)

WIJAYA, RESKHA ATI (2020) ANALISIS PENGARUH HERDING DAN OVERCONFIDENCE BIAS TERHADAP KEPUTUSAN INVESTASI (studi kasus karyawan swasta pt.promedrahardjo farmasi industri divisi marketing khususnya posisi manajer cabang jabotabek tahun 2018). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research intended to know determine the effect of herding and overconfidence bias on investment decisions. The object of this research is private employees of PT. Promedrahardjo Pharmaceutical Industry, especially the marketing division with manager positions for the areas of Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek) in 2018 totaling 140 employees. The sampling technique is purposive sampling with the criteria of active employees, positions as managers and have invested, with a total sample of 110 employees. Data analysis in this study uses an alternative method of Structural Equation Modeling (SEM), namely WrapPLS 5.0. The first stage in this study was to test the validity of the questions of each of the following variables with their reliability. The second stage examines the relationship between herding, overconfidence bias towards investment decisions. The results of this study state that the herding variable has a positive and significant effect on investment decisions. Similarly, overconfidence bias has a positive and significant effect on investment decisions. Keywords: herding, overconfidence bias, investment decisions Penelitian ini dimaksudkan untuk mengetahui pengaruh herding dan overconfidence bias terhadap keputusan investasi. Objek penelitian ini adalah karyawan swasta PT. Promedrahardjo Farmasi Industri khususnya divisi marketing dengan posisi manajer untuk daerah Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek) tahun 2018 sejumlah 140 karyawan. Teknik pengambilan sampel adalah purposive sampling dengan kriteria karyawan aktif, posisi sebagai manajer dan telah berinvestasi, dengan jumlah sampel 110 karyawan. Analisis data dalam penelitian ini menggunakan metode alternatif dari Structural Equation Modeling (SEM) yaitu WrapPLS 5.0. Tahap pertama dalam penelitian ini untuk menguji validitas pertanyaan setiap variabel berikut dengan reliabilitasnya. Tahap kedua menguji hubungan antara herding , overconfidence bias terhadap keputusan investasi. Hasil dari penelitian ini menyatakan bahwa variabel herding berpengaruh positif dan signifikan terhadap keputusan investasi. Begitu pula dengan overconfidence bias berpengaruh positif dan signifikan terhadap keputusan investasi. Kata kunci: herding, overconfidence bias, keputusan investasi

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 591
NIM: 43115120294
Uncontrolled Keywords: herding, overconfidence bias, keputusan investasi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 09 Jan 2020 03:52
Last Modified: 10 Jan 2020 03:04
URI: http://repository.mercubuana.ac.id/id/eprint/53387

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