ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENGINAP DI HOTEL

NUGROHO, ADE AGUS PONCO (2018) ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENGINAP DI HOTEL. S2 thesis, Universitas Mercu Buana.

Preview	Text (HALAMAN COVER) 1. COVER.pdf Download (64kB) | Preview
Preview	Text (ABSTRAK) 2. ABSTRACT.pdf Download (106kB) | Preview
Preview	Text (LEMBAR PERNYATAAN) 4. LEMBAR PERNYATAAN.pdf Download (591kB) | Preview
Preview	Text (LEMBAR PENGESAHAN) 3. LEMBAR PENGESAHAN.pdf Download (611kB) | Preview
Preview	Text (KATA PENGANTAR) 5. KATA PENGANTAR OK.pdf Download (182kB) | Preview
Preview	Text (DAFTAR ISI) 6. DAFTAR ISI.pdf Download (195kB) | Preview
Preview	Text (DAFTAR TABEL) 7. DAFTAR TABLE.pdf Download (148kB) | Preview
Preview	Text (DAFTAR GAMBAR) 8. DAFTAR GAMBAR.pdf Download (140kB) | Preview
Preview	Text (DAFTAR LAMPIRAN) 9. DAFTAR LAMPIRAN.pdf Download (129kB) | Preview
	Text (BAB 1) 10. BAB 1 FINAL.pdf Restricted to Registered users only Download (351kB)
	Text (BAB 2) 11. BAB 2 FINAL.pdf Restricted to Registered users only Download (235kB)
	Text (BAB 3) 12. BAB 3 FINAL.pdf Restricted to Registered users only Download (380kB)
	Text (BAB 4) 13. BAB 4 FINAL.pdf Restricted to Registered users only Download (522kB)
	Text (BAB 5) 14. BAB 5 FINAL.pdf Restricted to Registered users only Download (32kB)
	Text (DAFTAR PUSTAKA) 15. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (196kB)
	Text (LAMPIRAN) 16. COVER LAMPIRAN + CV.pdf Restricted to Registered users only Download (2MB)

Abstract

This study was conducted to determine the effect of location, price, product and brand image on decision to stay overnight at hotel. In addition, to determine which variables that most influence on decision to stay overnight at hotel. The population in this research is the guest of Ibis Manado City Center Hotel who was stayed and samples used were 400 respondents. Sampling technique in this research is Non Probablity Sampling used accidental technic, and then the results of the analysis of the data processed using SEM software. This result showed that location, price, and brand image effect on decision for stay overnight, and then product not effect on decision for stay overnight. Operating management should maintenance brand image, price and location so that guest make the decision to stay overnight. Keywords: Location, Price, Product, Brand Image, Decision for Stay Overnight, Ibis Manado City Center Hotel Penelitian ini dilakukan untuk mengetahui pengaruh lokasi, harga, produk dan citra merek terhadap keputusan menginap di hotel. Selain itu, untuk mengetahui variabel mana yang paling berpengaruh terhadap keputusan untuk menginap di hotel. Populasi dalam penelitian ini adalah tamu yang menginap di Hotel Ibis Manado City Center dan jumlah sampel yang digunakan adalah 400 responden. Teknik pengambilan sampel dalam penelitian ini adalah Non Probablity Sampling menggunakan teknik aksidental, dan kemudian hasil analisis data diolah menggunakan perangkat lunak SEM. Hasil ini menunjukkan bahwa lokasi, harga, dan citra merek berpengaruh terhadap keputusan menginap, dan kemudian produk tidak berpengaruh terhadap keputusan menginap. Manajemen operasi harus menjaga citra merek, harga, dan lokasi sehingga tamu membuat keputusan untuk menginap. Kata Kunci : Lokasi, Tarif, Produk, Citra Merek, Keputusan Menginap, Hotel Ibis Manado City Center.

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 19 003
NIM/NIDN Creators:	55115110103
Uncontrolled Keywords:	Lokasi, Tarif, Produk, Citra Merek, Keputusan Menginap, Hotel Ibis Manado City Center.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem > 003.5 Computer Modeling and Simulation/Model dan Simulasi Komputer > 003.56 Decision Theory/Teori Keputusan 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	29 Dec 2021 07:05
Last Modified:	19 Apr 2022 01:47
URI:	http://repository.mercubuana.ac.id/id/eprint/53142

Actions (login required)

View Item