PENGARUH EVENT “LINTASARTA LEAGUE” DALAM PERSPEKTIF TEORI COORDINATED MANAGEMENT OF MEANING TERHADAP CITRA HUMAS PT LINTASARTA

ULFA, ANISYA (2019) PENGARUH EVENT “LINTASARTA LEAGUE” DALAM PERSPEKTIF TEORI COORDINATED MANAGEMENT OF MEANING TERHADAP CITRA HUMAS PT LINTASARTA. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. HALAMAN JUDUL.pdf

Download (155kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
4. LEMBAR PERNYATAAN.pdf

Download (144kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAAN)
3. LEMBAR PENGESAHAN.pdf

Download (253kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. ABSTRAK.pdf

Download (158kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (153kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (99kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (103kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (86kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

Download (88kB) | Preview
[img] Text (BAB I)
10. BAB I.pdf
Restricted to Registered users only

Download (185kB)
[img] Text (BAB II)
11. BAB II.pdf
Restricted to Registered users only

Download (424kB)
[img] Text (BAB III)
12. BAB III.pdf
Restricted to Registered users only

Download (434kB)
[img] Text (BAB IV)
13. BAB IV.pdf
Restricted to Registered users only

Download (512kB)
[img] Text (BAB V)
14. BAB V.pdf
Restricted to Registered users only

Download (174kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (102kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN.pdf
Restricted to Registered users only

Download (4MB)

Abstract

Along with the development of the times and the advancement of technology has an influence on the development of systems or public relations (PR) concepts that companies will use to improve their image in the minds of the public. One of the public relations concepts that has developed in the community is event. The advantage of running an event is the establishment of direct communication with stakeholders and can direct most of the stakeholders' perceptions of public opinion on companies that lead to a positive image of the company. The theoretical foundation used is communication, organizational communication, internal communication, public relations, events, special events, corporate image and image. The purpose of this study was to find out how PT Lintasarta employees' perceptions of Lintasarta League event activities were different from previous years. Using survey methods with quantitative techniques. Data collection techniques were carried out by distributing questionnaires. Respondents in this study were 92 participants of the "Lintasarta League" event. From the results of research and data analysis that has been done, the results are obtained that the "Lintasarta League" event had a contribution of 71.5% in an effort to influence the image of PT Lintasarta's Public Relations. Based on the research, the researchers' recommendation for the implementation of the event organized by PT Lintasarta is that the Public Relations Team must increase creativity in creating themes of Lintasarta League events that are more in line with company values. Key word : event, coorporate image, survey methode Seiring dengan berkembangnya zaman dan semakin majunya teknologi membawa pengaruh pada perkembangan sistem atau konsep public relations (PR) yang akan digunakan perusahaan untuk meningkatkan citranya dibenak khalayak. Salah satu konsep PR yang telah berkembang ditengah masyarakat adalah event. Keuntungan menjalankan sebuah event adalah terjalinnya komunikasi secara langsung dengan stakeholder serta dapat mengarahkan sebagian besar persepsi stakeholder terhadap opini publik pada perusahaan yang mengarahkan kepada citra positif perusahaan. Landasan teori yang digunakan yaitu komunikasi, komunikasi organisasi, komunikasi internal, public relations, event, special event, citra dan citra perusahaan. Tujuan penelitian ini adalah untuk mengetahui bagaimana persepsi karyawan PT Lintasarta terhadap kegiatan event Lintasarta League yang berbeda dari tahun – tahun sebelumnya. Menggunakan metode survey dengan teknik kuantitatif. Teknik pengumpulan data dilakukan dengan cara penyebaran kuesioner. Responden dalam penelitian ini adalah para peserta event “Lintasarta League” yang berjumlah 92 orang. Dari hasil penelitian dan analisis data yang telah dilakukan, maka diperoleh hasil bahwa event “Lintasarta League” mempunyai kontribusi sebesar 71,5% dalam upaya mempengaruhi citra HUMAS PT Lintasarta. Berdasarkan penelitian, maka yang menjadi rekomendasi peneliti untuk pelaksanaan event yang diselenggarakan oleh PT Lintasarta adalah Tim Public Relations harus meningkatkan kreatifitas dalam menciptakan suatu tema – tema event Lintasarta League yang lebih sesuai dengan nilai – nilai perusahaan. Kata Kunci : event, citra perusahaan, metode survei

Item Type: Thesis (S1)
Call Number CD: FK/PR. 19 214
NIM: 44215110026
Uncontrolled Keywords: event, citra perusahaan, metode survei
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.65 Computer Communications Networks/Jaringan Komunikasi Komputer
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 384 Communications Telemunications/Komunikasi Telekomunikasi > 384.3 Computer Communication/Komunikasi Komputer
700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Virda Syifa
Date Deposited: 16 Dec 2019 03:19
Last Modified: 08 Jan 2020 03:33
URI: http://repository.mercubuana.ac.id/id/eprint/52823

Actions (login required)

View Item View Item