PERANCANGAN MEDIA PROMOSI “LONGMANS COFFEE”

SARAHGITHA, AYOE NADYA (2020) PERANCANGAN MEDIA PROMOSI “LONGMANS COFFEE”. S1 thesis, Univesitas Mercu Buana Jakarta.

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Abstract

The presence of a coffee shop changes people’s lifestyles in drinking coffee. Drinking coffee is no longer dominated by adults, but also young men and women. Coffee shop can also be a meeting place with business partners, social gathering, and even a discussion place for young people. Coffee shop began to bloom in Indonesia and more attracted coffee lovers. It’s appearance is considered only following the lifestyle, because not all consumers who come to the coffee shop are coffee fans. This is seen from the phenomenom of the culinary industry, especially in the development of coffee shop in Jakarta, lack of promotional activities is a problem for Longmans Coffee. This problem can be solved by making promotion, product information and special offers can be conveyed and packaged by making packaging and sign board. Key Word: Coffee, Coffee shop, Culinary. The presence of a coffee shop changes people’s lifestyles in drinking coffee. Drinking coffee is no longer dominated by adults, but also young men and women. Coffee shop can also be a meeting place with business partners, social gathering, and even a discussion place for young people. Coffee shop began to bloom in Indonesia and more attracted coffee lovers. It’s appearance is considered only following the lifestyle, because not all consumers who come to the coffee shop are coffee fans. This is seen from the phenomenom of the culinary industry, especially in the development of coffee shop in Jakarta, lack of promotional activities is a problem for Longmans Coffee. This problem can be solved by making promotion, product information and special offers can be conveyed and packaged by making packaging and sign board. Key Word: Coffee, Coffee shop, Culinary.

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 20 008
NIM/NIDN Creators:	42315010102
Uncontrolled Keywords:	Coffee, Coffee shop, Culinary.
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 130 Paranormals/Paranormal > 133 Parapsychology and Occultism/Parapsikologi dan Ilmu Ghaib > 133.3 Divinatory Arts/Kepercayaan Kepada Tahayul > 133.32 Fortune-Telling by Crystals and Stones; Dowsing; Fortune-Telling by Cards, Tea Leaves and Coffee Grounds, Oracles and Sibyls/Mencari Peruntungan Lewat Kristal dan Batu; Pencelupan; Mencari Peruntungan Lewat Kartu, Daun Teh and Kopi, Oracle and Siby 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat 600 Technology/Teknologi > 610 Medical, Medicine, and Health Sciences/Ilmu Kedokteran, Ilmu Pengobatan dan Ilmu Kesehatan > 613 Personal Health, Hygiene/Ilmu Kesehatan Umum, Kesehatan Individu, Promosi Kesehatan, Higienis Umum > 613.1 Environmental Factor/Faktor Lingkungan yang Mempengaruhi Promosi Kesehatan
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	Dede Muksin Lubis
Date Deposited:	20 Dec 2021 17:16
Last Modified:	13 Apr 2022 07:19
URI:	http://repository.mercubuana.ac.id/id/eprint/52588

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