ARMANDO, MUHAMMAD DIO (2020) PERANCANGAN STRATEGI KONSEP DALAM PEMBUATAN COMPANY PROFILE UNTUK MEMBANGUN BRAND IMAGE (PULPIN MANAGEMENT). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Pulpin Management is a company engaged in Digital Creative Agency. Where they have aspirations to help companies manage digital media platforms that they have not yet mastered. Therefore Pulpin Management provides services and services in packaging content to be published on all digital media platforms that are needed by the company. As a Concept Strategy, the writer makes a concept in the form of a design for company profile promotion video, so that those interested in managing digital media services are more aware of Pulpin Management that the services provided by Pulpin Management are proven to be real. The results of the design that the author made include the process and stages of planning for the company's audiovisual video profile Pulpin Management namely strategic planning, production analysis, and evaluation. Based on the evaluation results, the strategic planning received by Pulpin Management can be said to be successful in introducing or building a new image of Pulpin Management with the publication and comments related to the company profile video. Keywords: Concept Strategy, Brand Image, Company Profile, Audiovisual, Pulpin Management Pulpin Management adalah sebuah perusahaan yang bergerak dibidang Digital Agensi Kreatif. Dimana mereka memiliki cita – cita untuk membantu perusahaan dalam mengelola platform media digital yang belum mereka kuasai. Sebab itu Pulpin Management memberikan pelayanan serta jasa dalam mengemas sebuah konten untuk dipublikasi disegala platform media digital yang dibutuhkan oleh perusahaan. Sebagai Strategi Konsep, penulis membuat sebuah konsep berupa rancangan untuk video promosi company profile, agar para peminat jasa pengelolaan terhadap media digital lebih aware terhadap Pulpin Management bahwa jasa yang diberikan oleh Pulpin Management terbukti nyata. Hasil dari rancangan yang penulis buat meliputi proses dan tahapan perencanaan untuk video audiovisual company profile Pulpin Management yaitu perencanaan strategi, analisis produksi dan evaluasi. Berdasarkan hasil evaluasi, dari perencanaan strategi yang telah diterima oleh pihak Pulpin Management dapat dikatakan berhasil dalam memperkenalkan atau membangun image baru Pulpin Management dengan dipublikasinya dan komentar terkait video company profile tersebut. Kata Kunci : Strategi Konsep, Brand Image, Company Profile, Audiovisual, Pulpin Management
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