PENGARUH CITRA DESTINASI, ELECTRONIC WORD OF MOUTH DAN DAYA TARIK DESTINASI TERHADAP MINAT BERKUNJUNG (Studi Obyek Wisata Bukit Tangkeban)

SUMARNO, ASHARI ABDUL AZIS (2020) PENGARUH CITRA DESTINASI, ELECTRONIC WORD OF MOUTH DAN DAYA TARIK DESTINASI TERHADAP MINAT BERKUNJUNG (Studi Obyek Wisata Bukit Tangkeban). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
01] HALAMAN JUDUL.pdf

Download (28kB) | Preview
[img]
Preview
Text (ABSTRAK)
04] ABSTRAK.pdf

Download (25kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
03] LEMBAR PERNYATAAN.pdf

Download (64kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
02] LEMBAR PENGESAHAN.pdf

Download (67kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
05] KATA PENGANTAR.pdf

Download (28kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
06] DAFTAR ISI.pdf

Download (31kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
07] DAFTAR TABEL.pdf

Download (25kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
08] DAFTAR GAMBAR.pdf

Download (21kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
09] DAFTAR LAMPIRAN.pdf

Download (20kB) | Preview
[img] Text (BAB I)
10] BAB I.pdf
Restricted to Registered users only

Download (284kB)
[img] Text (BAB II)
11] BAB II.pdf
Restricted to Registered users only

Download (264kB)
[img] Text (BAB III)
12] BAB III.pdf
Restricted to Registered users only

Download (207kB)
[img] Text (BAB IV)
13] BAB IV.pdf
Restricted to Registered users only

Download (531kB)
[img] Text (BAB V)
14] BAB V.pdf
Restricted to Registered users only

Download (241kB)
[img] Text (DAFTAR PUSTAKA)
15] DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (173kB)
[img] Text (LAMPIRAN)
16] LAMPIRAN.pdf
Restricted to Registered users only

Download (637kB)

Abstract

This study aims to analyze the influence of destination images, electronic word of mouth, and attractiveness of destinations to the interest of visiting the Tangkeban Hill tourist attraction. The population in this study are tourists who have never visited Bukit Tangkeban tourism object. The sample in this study consisted of 133 respondents. Data collection methods using survey methods, the research instrument is a questionnaire. Data analysis method uses Partial Least Square. The results showed that the destination image had a positive and significant effect on visiting interest, electronic word of mouth had a positive and significant effect on visiting interest and the attractiveness of the destination had a positive and significant effect on visiting interest. Keywords: destination image, electronic word of mouth, tourist attraction, interest in visiting Penelitian ini bertujuan untuk menganalisis pengaruh citra destinasi, electronic word of mouth, dan daya tarik destinasi terhadap minat berkunjung ke obyek wisata Bukit Tangkeban. Populasi pada penelitian ini adalah wisatawan yang belum pernah berkunjung ke obyek wisata Bukit Tangkeban. Sampel dalam penelitian ini terdiri dari 133 responden. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Hasil penelitian menunjukkan bahwa citra destinasi berpengaruh positif dan signifikan terhadap minat berkunjung, electronic word of mouth berpengaruh positif dan signifikan terhadap minat berkunjung dan daya tarik destinasi berpengaruh positif dan signifikan terhadap minat berkunjung. Kata kunci: citra destinasi, electronic word of mouth, daya tarik wisata, minat berkunjung.

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/19/443
NIM: 43115110088
Uncontrolled Keywords: citra destinasi, electronic word of mouth, daya tarik wisata, minat berkunjung.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.8 Computer Application for Office Management/Aplikasi Komputer untuk Manajemen Perkantoran
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 05 Aug 2020 08:27
Last Modified: 05 Aug 2020 08:27
URI: http://repository.mercubuana.ac.id/id/eprint/52339

Actions (login required)

View Item View Item