PENGARUH CUSTOMER EXPERIENCE,PROMOSI DAN SERVICE QUALITY TERHADAP REVISIT INTENTION DI MUSEUM BAHARI (Studi pada Museum Bahari Kota Tua Jakarta)

ADRION YUSTIANA, NOVI (2020) PENGARUH CUSTOMER EXPERIENCE,PROMOSI DAN SERVICE QUALITY TERHADAP REVISIT INTENTION DI MUSEUM BAHARI (Studi pada Museum Bahari Kota Tua Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01. Cover.pdf Download (370kB) | Preview
	Text (BAB I) 02. Bab 1.pdf Restricted to Registered users only Download (206kB)
	Text (BAB II) 03. Bab2.pdf Restricted to Registered users only Download (170kB)
	Text (BAB III) 04. Bab 3.pdf Restricted to Registered users only Download (106kB)
	Text (BAB IV) 05. Bab 4.pdf Restricted to Registered users only Download (461kB)
	Text (BAB V) 06. Bab 5.pdf Restricted to Registered users only Download (22kB)
	Text (DAFTAR PUSTAKA) 07. Daftar Pustaka.pdf Restricted to Registered users only Download (79kB)
	Text (LAMPIRAN) 08. Lampiran.pdf Restricted to Registered users only Download (920kB)

Abstract

The purpose of this study was examine whether customer experience, servise quality and promotion affect reviste intention at the Jakarta Maritime Museum. The object of this study was a visitor to the Jakarta Maritime Museum. This research was conducted on 180 respondents with survey techniques using quisionnaire distribution tools. This tyepe of research is casual quantitative. The data instrument uses the SEM method of SmartPLS sofware version 3.0. The results of this study indicate that the customer experience variabel has a positive and significant effect on revisit intention, servise quality variabel has a positive and significant effect on revisit intention, the promotion variabel has a positive and significant effect on revisit intention. Keywords: Customer Experience, Service Quality, promotion, Revisit Intention Tujuan penelitian ini adalah untuk menguji apakah customer experience, service quality dan promosi berpengaruh terhadap revisit intention pada Museum Bahari Jakarta. Objek penelitian ini adalah pengunjung Museum Bahari Jakarta. Penelitian ini di lakukan terhadap 180 responden dengan teknik survai dengan menggunakan alat penyebaran kuisioner. Jenis penelitian ini adalah kuantitatif kausal. Instrumen data menggunakan metode SEM sofware SmartPLS versi 3.0. Hasil penelitian ini menunjukan bahwa variable customer experience berpengaruh positif dan signifikan terhadap revisit intention, variable servise quality berpengaruh positif dan signifikan terhadap revisit intention, variable promosi berpengaruh positif dan signifikan terhadap revisit intention. Kata Kunci : Customer Experience, Service Quality, Promosi, Revisit Intention

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 20 531
Call Number:	SE/31/21/064
NIM/NIDN Creators:	43115120109
Uncontrolled Keywords:	Customer Experience, Service Quality, Promosi, Revisit Intention
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 002 The Book/Buku > 002.01-002.09 Standard Subdivision of Book/Subdivisi Standar dari Buku > 002.074 Museums, Collections, Exhibits/Museum, Koleksi, Pameran 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.92 Influence of Social Environment/Pengaruh Lingkungan Sosial 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Rifky
Date Deposited:	16 Jun 2023 07:36
Last Modified:	16 Jun 2023 07:36
URI:	http://repository.mercubuana.ac.id/id/eprint/51628

Actions (login required)

View Item