AGATHA, PAKSI (2020) TANGGAPAN GENERASI MILENIAL PADA UNSUR MISTIS DI KONTEN NERROR NESSIE JUDGE (STUDI ANALISIS RESEPSI STUART HALL). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research is titled Reception of Millennial Generation About Mystical Factor at Nerror Content of Nessie Judge (Analysis Reception Study of Stuart Hall). This research is trying to expose about Nerror content that has been watched by millions people. The sub theme is took along to the horror way with the developing of mystical factor at nerror content. The searching for the references on this research is done to complete the purpose of this research and help researcher to analyze the data‟s that researcher has been gotten. Like analyzing mystical factor, youtube, social media, and many more. This research is using constructivism paradigm. And the method is reception analysis. Reception analysis is an opinion that develop in social citizen so the massage from communicator to receiver will be constructed. The results of this research is interview data between researcher and interviewee. With the Stuart Hall theory which defined three values on citizen constructed massage to media. Such as, Dominant Position, Negotiation Position, and Oppositional Position. Key Words: Reception Analysis, Millennial Generation, Youtube, and Mystical Penelitian ini berjudul Tanggapan Generasi Milenial Pada Unsur Mistis di Konten Nerror Nessie Judge (Studi Analisis Resepsi Stuart Hall). Penelitian ini berusaha mengungkap mengapa konten Nerror begitu banyak disaksikan. Subtema yang diambil condong kearah pengembangan unsur mistis pada konten Nerror. Pencarian referensi pada penelitian dilakukan untuk tujuan memenuhi kelengkapan penelitian sehingga peneliti mampu menganalisa data yang didapatnya nanti. Seperti mengain unsur mistis, youtube, smedia sosial, dan masih banyak lagi. Penelitian ini menggunakan paradigma konstruktivisme. Dan metode penelitian analisis resepsi. Analisis resepsi adalah pola opini yang berkembang di masyarakat atau khalayak sehing pesan yang ada dari suatu komunikator dan komunikan akan terjadi yang namanya konstruk pesan. Hasil penelitian ini berisikan data wawancara antara peneliti dengan informan. Dengan teori dari Stuart Hall yang mengidentifikasikan tiga pemaknaan yang terjadi oleh khalayak terhadap media. Dominan Position, Negotiated Position, dan Oposition Position. Kata Kunci: Analisis Resepsi, Generasi Milenaial, Youtube, Mistis
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