PERILAKU INTENSI NASABAH BANK SYARIAH DITINJAU DARI PERSPEKTIF RELIGIUSITAS, PENGETAHUAN, DAN ADVERTISING

ADITYA, RIZAL (2019) PERILAKU INTENSI NASABAH BANK SYARIAH DITINJAU DARI PERSPEKTIF RELIGIUSITAS, PENGETAHUAN, DAN ADVERTISING. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The research aims to identity the sharia bank customer behavior viewed from the perspective of religiosity, knowledge, and advertising. The subjects in this study were people in DKI Jakarta . The sample used in this study was 160 respondents. The sampling technique using a convenience sampling. By using quantitative descriptive approach. Therefore, the analysis of the data used is the statistical analysis in the form of SEM-PLS. The results of this study showed Religiosity has a significant positive effect on the intention to becoming a customer. Knowledge haven’t been a significant effect on the intention to a becoming customer and Advertising has a significant positive effect on the intention to becoming a customer. Keyword: Religiosity, Knowledge, Advertising, Bank Sharia Penelitian ini untuk mengetahui perilaku nasabah bank syariah ditinjau dari perspektif religiusitas, pengetahuan, dan advertising. Subjek pada penelitian ini adalah masyarakat yang berada di wilayah DKI Jakarta. Sampel yang digunakan dalam penelitian ini adalah sebanyak 160 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan pendekatan deskriptif kuantitatif. Analisis data yang di gunakan adalah analisis statistic dalam bentuk SEM PLS. hasil penelitian ini menunjukan bahwa Religiusitas berpengaruh positif signifikan terhadap Minat Menjadi Nasabah. Pengetahuan tidak berpengaruh positif signifikan terhadap Minat Menjadi Nasabah dan Advertising berpengaruh positif signifikan terhadap Minat Menjadi Nasabah. Kata Kunci : Religiusitas, Pengetahuan, Advertising , Bank Syariah.

Item Type: Thesis (S1)
Call Number: SE/31/19/115
NIM: 43115010353
Uncontrolled Keywords: Religiusitas, Pengetahuan, Advertising , Bank Syariah.
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.433 Lease, Borrow-borrow, Labor, Bank, Usury, Insurance/Sewa-menyewa; Pinjam-meminjam; Perburuhan; Bank; Riba; Asuransi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.1 Banks/Bank, Perbankan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.2 Specialized Banking Institutions/Institusi Perbankan Khusus
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.8 Interest and Discount/Bunga Bank dan Diskon
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian > 334.2 Banking and Credit Cooperatives/Koperasi Perbankan dan Kredit
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 17 Sep 2019 03:01
Last Modified: 17 Sep 2019 03:01
URI: http://repository.mercubuana.ac.id/id/eprint/50733

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