AFRIATI, NUR ELSAH (2019) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP MINAT PEMBELIAN ULANG PRODUK KEJU PROCHIZ (Studi Kasus Pada PT. Mulia Boga Raya). S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HALAMAN COVER)
1. HAL JUDUL.pdf Download (1MB) | Preview |
|
|
Text (ABSTRAK)
4. ABSTRAK.pdf Download (328kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf Download (282kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf Download (247kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf Download (269kB) | Preview |
|
|
Text (KATA PENGANTAR)
6. DAFTAR ISI.pdf Download (414kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf Download (278kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf Download (232kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf Download (230kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB 1)
10. BAB 1.pdf Restricted to Registered users only Download (430kB) |
|
|
Text (BAB 2)
11. BAB 2.pdf Restricted to Registered users only Download (382kB) |
|
|
Text (BAB 4)
12. BAB 3.pdf Restricted to Registered users only Download (415kB) |
|
|
Text (BAB 5)
14. BAB 5.pdf Restricted to Registered users only Download (272kB) |
|
|
Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (321kB) |
|
|
Text (LAMPIRAN)
16. LAMPIRAN (1).pdf Restricted to Registered users only Download (510kB) |
Abstract
This research aims to know the influence of price perseption, product quality, and promotion on the interest in repurchasing product prochiz at PT. Mulia Boga raya in west Jakarta region. The total numbers of all respondents are 90 customers. The sample has been selected by using purposive sampling method in which the sample collection technique is done based on certain considetarion. The result of the research shows that the price perseption and product quality has positive and significant influence to the interest in repurchasing product prochiz at PT. Mulia Boga Raya. And promotion has no positive and significant influence to the interest in repurchasing product prochiz. Keywords : price perseption, product quality, promotion, interest and repurchasing. Penelitian ini untuk mengetahui pengaruh persepsi harga, kualitas produk, dan promosi terhadap minat pembelian ulang keju prochiz di PT. Mulia Boga Raya di wilayah Jakarta Barat. Jumlah total semua responden adalah 90 customer. Sampel dipilih dengan menggunakan metode purposive sampling dimana teknik pengumpulan sampel dilakukan berdasarkan pertimbangan tertentu. Hasil penelitian ini menunjukan bahwa variabel persepsi harga, dan kualitas produk berpengaruh positif dan signifikan terhadap minat pembelian ulang. Dan Promosi tidak berpengaruh positif dan signifikan terhadap minat pembelian ulang. Kata kunci : persepsi harga, kualitas produk, promosi, minat pembelian ulang
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 19 181 |
| NIM/NIDN Creators: | 43114120106 |
| Uncontrolled Keywords: | persepsi harga, kualitas produk, promosi, minat pembelian ulang |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 19 Nov 2021 02:45 |
| Last Modified: | 06 Apr 2022 04:38 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/50538 |
Actions (login required)
 |
View Item |
