PENGARUH HARGA, IKLAN DAN KEPERCAYAAN TERHADAP MINAT BELI ONLINE TOKOPEDIA ( Studi Kasus Wilayah Kelurahan Ketapang Tangerang)

SUBAGIO, JASUN ANISSA DWI (2018) PENGARUH HARGA, IKLAN DAN KEPERCAYAAN TERHADAP MINAT BELI ONLINE TOKOPEDIA ( Studi Kasus Wilayah Kelurahan Ketapang Tangerang). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the effect of pricing, advertising, and trust of interest buy online Tokopedia. The population in this research is the community ever wear online shopping tokopedia by using the method of non-probability sampling and the sampling technique using a purposive sampling technique so that the sample amounted to 100 respondents and measurement of the variable using the likert scale. The results of this research show based on T count < (smaller) from T the table i.e., registration-3255 < 1.988, then follows price has no effect significantly to buy interest, whereas T calculate > (larger) from the T table of 9.158 > 1.988, that advertising can be summed up the positive and significant effect against the interest in buying, and based on T calculate > (larger) from the T table of 4.776 > 1.988, then it can be inferred that the trust of influential positively and significantly to interest buy online Tokopedia. Keywords: Advertising, Price, Trust, Interest In Buying, Tokopedia. Penelitian ini bertujuan untuk menganalisis pengaruh harga, iklan, dan kepercayaan terhadap minat beli online Tokopedia. Populasi dalam penelitian ini adalah masyarakat yang pernah memakai belanja online tokopedia dengan menggunakan metode non-probability sampling dan teknik pengambilan sampel menggunakan teknik purposive sampling sehingga sampel berjumlah 100 responden dan pengukuran variable menggunakan skala likert. Hasil penelitian ini menunjukkan berdasarkan T hitung < (lebih kecil) dari T tabel yaitu sebesar - ,3255 < 1,988, maka dapat disimpulkan harga tidak berpengaruh secara signifikan terhadap minat beli, sedangkan T hitung > (lebih besar) dari T tabel yaitu sebesar 9,158 > 1,988, bahwa dapat disimpulkan iklan berpengaruh positif dan signifikan terhadap minat beli, dan berdasarkan T hitung > (lebih besar) dari T tabel yaitu sebesar 4,776 > 1,988, maka dapat disimpulkan bahwa kepercayaan berpengaruh positif dan signifikan terhadap minat beli online Tokopedia. Kata Kunci : Harga, Iklan, Kepercayaan, Minat Beli, Tokopedia.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 817
NIM/NIDN Creators: 43114010408
Uncontrolled Keywords: Harga, Iklan, Kepercayaan, Minat Beli, Tokopedia.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 21 Nov 2021 13:40
Last Modified: 15 Oct 2022 07:40
URI: http://repository.mercubuana.ac.id/id/eprint/50360

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