PERANCANGAN KEMASAN PRODUK PERMAINAN TRADISIONAL

NADIYAH, SHAVIRA (2019) PERANCANGAN KEMASAN PRODUK PERMAINAN TRADISIONAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Packaging not only serves as a protective product, packaging must also be designed to mature so that the packaging may attract the attention of potential buyers. So interesting, packaging can be designed using the colors are striking, unique shape or artistic graphics. In this case, I am inspired the design of the packaging material using traditional wooden balsa and vintage themed applied forms of packaging and stickers affixed on the packaging as packaging are expected to cover these products have the hallmark on the packaging aims to give the impression of classic antique, modern look in a unique form of packaging, in addition also features holes on the box packaging that exposes the functionality of the product content with acrylics in order to provide more impression on the packaging for the consumer. Keywords: Packaging, Vintage, Balsa Wood, Acrylics, Stickers, Traditional toys Kemasan (packaging) tidak hanya berfungsi sebagai pelindung produk saja, kemasan juga harus didesain secara matang agar kemasan dapat menarik perhatian calon pembeli. Supaya menarik, kemasan dapat didesain dengan menggunakan warna yang mencolok, bentuk yang unik maupun grafis yang artistik. Dalam hal ini, saya terinspirasi perancangan kemasan mainan tradisional yang menggunakan material dari kayu balsa dan bertema vintage mengaplikasikan bentuk kemasan dan stiker yang ditempel pada kemasan sebagai sampul kemasan tersebut diharapkan produk ini memiliki ciri khas pada kemasan bertujuan memberikan kesan klasik, antik, terlihat modern pada bentuk kemasan yang unik, selain itu juga dilengkapi lubang pada kotak kemasan yang fungsinya memperlihatkan isi produk dengan bahan akrilik agar dapat memberikan kesan lebih pada kemasan bagi konsumen. Kata Kunci: Kemasan, Vintage, Kayu Balsa, Akrilik, Stiker, Mainan Tradisional

Item Type: Thesis (S1)
NIM: 41914010089
Uncontrolled Keywords: Kemasan, Vintage, Kayu Balsa, Akrilik, Stiker, Mainan Tradisional
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
600 Technology/Teknologi > 680 Manufacture For Specific Uses/Industri Pembuatan produk untuk penggunaan tertentu > 680.1-680.9 Standard Subdivisions of Manufacture For Specific Uses/Subdivisi Standar Dari Industri Pembuatan Produk Untuk Penggunaan Tertentu
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 725 Public Structures Architecture/Arsitektur Struktur Umum > 725.8 Recreation Buildings/Arsitektur Gedung Rekreasi > 725.84 Buildings for Indoor Games/Permainan Luar
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 793 Indoor Game and Amusements/Permainan dalam Ruangan, Hiburan dalam Ruangan > 793.4 Games of Action/Permainan dengan Gerakan
Divisions: Fakultas Desain dan Seni Kreatif > Desain Produk
Depositing User: Dede Muksin Lubis
Date Deposited: 12 Sep 2019 01:47
Last Modified: 12 Sep 2019 01:47
URI: http://repository.mercubuana.ac.id/id/eprint/50291

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