ANALISIS LITERASI MEDIA DALAM PENGGUNAAN MEDIA SOSIAL

YUSUP, ADE NOVI (2019) ANALISIS LITERASI MEDIA DALAM PENGGUNAAN MEDIA SOSIAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The Smartphone is one of the technologies that are evolving rapidly. The Smartphone is equipped with interesting features, one of which is instant messaging (Whatsapp, Facebook, Twitter, Instagram, etc.). But we realize the use of smartphone makes us dependence towards advanced technology. Media literacy for adolescents to become a thing that's important to critically analyze the access, media messages and create message using media tools. This research aims to know the level of literacy of the media against the use of social media (Facebook and Twitter) among teenagers SMK Negeri 2 city of South Tangerang, a Theory used in this research is the theory of media literacy, James W. Potter using the quantitative approach, the paradigm of positivism, descriptive research methods with the collection of data obtained through the dissemination of questionnaires, sampling by using Simple Random Sampling, the samples in research This amounted to 87 people. The results of this study showed that the level of media literacy adolescents SMK Negeri 2 South Tangerang City based on Individual aspects of Competence Framework that consists of three indicators as follows: media literacy levels based on Skill Use indicators obtained average value of 36.38 by 60.93% of respondents classified in the category of being, in indicators of Critical Understanding obtained average value of 47.85 by 51.72% of respondents fall into the category of being and on indicators of Communicative Abilities obtained average value of 27.34 by 59.77% and fall into the category of being. Key Words: Media Literacy, Social Media, Teenagers, Individual Competence Smartphone merupakan salah satu teknologi yang berkembang dengan pesat. Smartphone dilengkapi dengan fitur-fitur menarik, salah satunya adalah pesan instan (Whatsapp, Facebook, Twitter, Instagram, dll). Namun tanpa kita sadari penggunaan smartphone membuat kita menjadi ketergantungan terhadap teknologi canggih tersebut. Literasi media bagi kalangan remaja menjadi suatu hal yang penting untuk menganalisis secara kritis dalam mengakses, pesan media dan menciptakan pesan menggunakan alat media. Penelitian ini bertujuan untuk mengetahui tingkat literasi media terhadap penggunaan media sosial (Facebook dan Twitter) dikalangan remaja SMK Negeri 2 Kota Tangerang Selatan, Teori yang digunakan dalam penelitian ini adalah teori literasi media James W. Potter dengan menggunakan pendekatan kuantitatif, paradigma positivisme, metode penelitian deskriptif dengan pengumpulan data diperoleh melalui penyebaran kuesioner, pengambilan sampel dengan menggunakan Simple Random Sampling, sampel dalam penelitian ini berjumlah 87 orang. Hasil penelitian ini menunjukan bahwa tingkat literasi media remaja SMK Negeri 2 kota Tangerang Selatan berdasarkan aspek Individual Competence Framework yang terdiri dari tiga indikator sebagai berikut: tingkat literasi media berdasarkan indikator Use Skill diperoleh nilai rata-rata 36.38 oleh 60.93% responden tergolong dalam kategori sedang, pada indikator Critical Understanding diperoleh nilai rata-rata 47.85 oleh 51.72% responden masuk dalam kategori sedang dan pada indikator Communicative Abilities diperoleh nilai rata-rata 27.34 oleh 59.77% dan masuk dalam kategori sedang. Kata Kunci: Literasi Media, Media Sosial, Remaja, Individual Competence

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 13 115
NIM: 44114120044
Uncontrolled Keywords: Literasi Media, Media Sosial, Remaja, Individual Competence
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 384 Communications Telemunications/Komunikasi Telekomunikasi > 384.3 Computer Communication/Komunikasi Komputer
700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Virda Syifa
Date Deposited: 23 Oct 2019 09:56
Last Modified: 07 Jan 2020 01:58
URI: http://repository.mercubuana.ac.id/id/eprint/50177

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