TAMBUNAN, ELVIRA DUMA SARI (2020) “AKTIVITAS GOVERNMENT RELATIONS PT. GLOBAL INFORMASI BERMUTU (GTV) DALAM PENGURUSAN PERIZINAN IZIN PENYELENGGARAAN PENYIARAN IPP DAN ISR”. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The government is an external public company that has the power to make regulations. The company cannot survive if regulations made by the Government are not on their sides. This made the company's importance to foster good relations with the government. Government Relations is a part of public relations that has a major role in cultivating good relations with government officials, facilitating licensing and reducing uncertainty in business. PT Global Quality Information (GTV) is a national private television station company, has a fairly remarkable procedure of its challenge on broadcasting permits i.e. broadcasting license (IPP) to obtain a licence to conduct broadcasting activities and Radio station permits (ISR) for the frequency of the microwave radio frequencies conducted based on the technical analysis of radio frequency canal availability with the principle "who is fast he can" listed in LAW No. 32 year 2002 on broadcasting Issued by Kominfo. The purpose of this research is to know the activity of government relations GTV in the management of IPP and ISR broadcasting licensing to the government of Kominfo. The research uses qualitative descriptive methods. The technique of collecting interviews against managers, supervise heads, and staff of the government Relations Division of GTV. The reason for the third election was as a speaker, as the three people were directly involved with this activity. The results showed that government relations activities have been conducted by the government Relations Division GTV, including permanent visits, receiving government visits, social activities cooperation, information packages, informal communications such as telephone, eating together, wreaths, greeting. Nevertheless, the reform should be done by the Division of government Relations GTV they never do the fact collection, definition of problems and planning as well as programs and evaluation. The need for renewal in administration and recording, improving the ability of a government relations must have in-depth knowledge of governments, legislative processes, public policy, and public opinion because the activities undertaken in communication are not separated from strong information. Keywords: activity, Governmet Relations, licensing, broadcasting, IPP, ISR. Pemerintah adalah publik eksternal perusahaan yang mempunyai kekuasaan untuk membuat peraturan. Perusahaan tidak dapat bertahan jika peraturan yang dibuat oleh pemerintah tidak berpihak padanya. Ini membuat pentingnya perusahaan membina hubungan baik dengan pemerintah. Government relations adalah bagian dari public relations yang mempunyai peran besar dalam membina hubungan baik dengan pejabat pemerintah, mempermudah suatu perizinan dan mengurangi ketidakpastian dalam usaha. PT Global Informasi Bermutu (GTV) merupakan perusahaan stasiun televisi swasta nasional, mempunyai prosedur yang lumayan luar biasa tantangannya mengenai izin penyiaran yaitu izin penyelenggaraan penyiaran (IPP) untuk mendapatkan lisensi mengadakan kegiatan penyiaran dan Izin Stasiun Radio (ISR) untuk penetepan frekuensi radio gelombang mikro dilakukan berdasarkan analisis teknis ketersediaan kanal frekuensi radio dengan prinsip "siapa cepat dia dapat" yang tercantum dalam UU No. 32 Tahun 2002 tentang penyiaran yang dikeluarkan oleh Kominfo. Tujuan penelitian ini untuk mengetahui aktivitas government relations gtv dalam pengurusan perizinan penyiaran IPP dan ISR kepada pihak pemerintahan yaitu Kominfo. Adapun penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data wawancara terhadap manajer, kepala supervise, dan staff divisi government relations gtv. Alasan pemilihan ketiganya sebagai narasumber, karena ketiga orang tersebut terlibat langsung dengan aktivitas ini. Hasil penelitian menunjukkan bahwa aktivitas government relations telah dilakukan oleh divisi government relations gtv mencakup kunjungan tetap, menerima kunjungan pemerintah, kerjasama kegiatan sosial, paket informasi, komunikasi informal seperti telepon, makan bersama, karangan bunga, ucapan. Namun demikian pembenahan harus dilakukan oleh divisi government relations gtv mereka tidak pernah melakukan pengumpulan fakta, definisi masalah dan perencaan serta program dan evaluasi. Perlunya dilakukan pembaharuan dalam administrasi dan pencatatan, meningkatkan kemampuan seorang government relations harus memiliki pengetahuan yang mendalam tentang pemerintah, proses legislatif, kebijakan publik, dan opini publik karena kegiatan yang dilakukan dalam komunikasi tidak lepas dari informasi yang kuat. Kata Kunci: Aktivitas, Governmet Relations, Perizinan, Penyiaran, IPP, ISR.
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