PENGARUH CITRA MEREK, KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN MIE SEDAAP INSTAN (STUDI KASUS DI DAERAH JAKARTA BARAT)

SARI, FIFI AMELIA (2019) PENGARUH CITRA MEREK, KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN MIE SEDAAP INSTAN (STUDI KASUS DI DAERAH JAKARTA BARAT). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The research aims to know how brand image, trust and product quality toward loyalty of consumer. Design research using quantitative assosiatif. The sample uses a judmental sampling as much as 145 mie sedaap instan consumer respondents in West Jakarta. Data analysis using structural equation modelling with Partial Least Square (PLS) version 3.2.8. the results showed that the brand image is positive and significant effect toward consumer loyalty mie sedaap instan, trust has a positive and significant toward consumer loyalty mie sedaap instan and quality product effect positively and significantly to consumer loyalty mie sedaap instan. Keywords: brand image, trust, product quality and loyalty consumer Penelitian ini untuk mengetahui apakah citra merek, kepercayaan dan kualitas produk mie sedaap instan terhadap loyalitas konsumen. Desain penelitian menggunakan assosiatif kuantitatif. Sampel menggunakan judmental sampling sebanyak 145 responden konsumen mie sedaap instan di Jakarta Barat. Analisis data menggunakan struktural equation modelling dengan Partial Least Square (PLS) versi 3.2.8. hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap loyalitas konsumen mie sedaap instan, kepercayaan berpengaruh positif dan signifikan terhadap loyalitas konsumen mie sedaap instan dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas konsumen mie sedaap instan. Kata Kunci : citra merek, kepercayaan, kualitas produk dan loyalitas konsumen

Item Type: Thesis (S1)
NIM: 43114110321
Uncontrolled Keywords: citra merek, kepercayaan, kualitas produk dan loyalitas konsumen
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 25 Jun 2019 07:24
Last Modified: 25 Jun 2019 07:24
URI: http://repository.mercubuana.ac.id/id/eprint/49120

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