PENGARUH LABEL HALAL, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI JCO DONUTS

FURQON, PUPUNG AL (2019) PENGARUH LABEL HALAL, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI JCO DONUTS. S1 thesis, Universitas Mercu Buana Jakarta.

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1. HALAMAN JUDUL.pdf

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Text (ABSTRAK)
4. ABSTRAK.pdf

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Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf

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Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf

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Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

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6. DAFTAR ISI.pdf

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Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

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Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

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Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

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Abstract

The reseach aim to examine and analyze the influence of halal labeling, brand image, price perception on purchase intention. The study use 90 undergraduate student economic and business faculty in Mercu Buana University. The approach that is used in the research is Structural Equational Model (SEM) with the analysis tool Smart-PLS. Result show the halal labeling provide a positive and not significant on purchase intention, then the brand image give the positive effect andt significant on purchaseintention. Finally the perceived price has positive effect significnt on purchase intention.. Keyword: halal labeling, brand image, price perception, purchase intention, Partial Least Square (PLS). Penelitian ini bertujuan untuk menganalisa pengaruh label halal, citra merek, persepsi harga, serta dampaknya terhadap minat beli jco donuts. Penelitian ini menggunakan populasi mahasiswa fakultas ekonomi dan bisnis universitas Mercu Buana jakarta angkatan 2015. Populasi yang digunakan sebanyak 90 responden. Teknik sampling menggunakan teknik Slovin. Metode analisis data dalam penelitian ini adalah structural equation model (SEM) dengan alat analisasa Partial Least Square (PLS). Hasil penelitian menunjukan bahwa label halal berpengaruh tidak signifikan terhadap minat beli, citra merek berpengaruh positif signifikan terhadap minat beli, serta persepsi harga yang berpengaruh positif signifikan terhadap minat beli. Kata kunci: label halal, citra merek, persepsi harga, minat beli, Partial Least Square (PLS)

Item Type: Thesis (S1)
NIM: 43112010296
Uncontrolled Keywords: label halal, citra merek, persepsi harga, minat beli, Partial Least Square (PLS)
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem > 003.5 Computer Modeling and Simulation/Model dan Simulasi Komputer > 003.52 Perception Theory/Teori Persepsi
100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan
100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan
100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 24 Jun 2019 05:22
Last Modified: 24 Jun 2019 05:22
URI: http://repository.mercubuana.ac.id/id/eprint/49067

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