FURQON, PUPUNG AL (2019) PENGARUH LABEL HALAL, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI JCO DONUTS. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. HALAMAN JUDUL.pdf Download (27kB) | Preview |
|
|
Text (ABSTRAK)
4. ABSTRAK.pdf Download (24kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf Download (75kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf Download (112kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf Download (102kB) | Preview |
|
|
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf Download (55kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf Download (90kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf Download (20kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf Download (21kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
10. BAB I.pdf Restricted to Registered users only Download (184kB) |
|
|
Text (BAB II)
11. BAB II.pdf Restricted to Registered users only Download (150kB) |
|
|
Text (BAB III)
12. BAB III.pdf Restricted to Registered users only Download (213kB) |
|
|
Text (BAB IV)
13. BAB IV.pdf Restricted to Registered users only Download (342kB) |
|
|
Text (BAB V)
14. BAB V.pdf Restricted to Registered users only Download (67kB) |
|
|
Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (80kB) |
|
|
Text (LAMPIRAN)
16. LAMPIRAN.pdf Restricted to Registered users only Download (693kB) |
Abstract
The reseach aim to examine and analyze the influence of halal labeling, brand image, price perception on purchase intention. The study use 90 undergraduate student economic and business faculty in Mercu Buana University. The approach that is used in the research is Structural Equational Model (SEM) with the analysis tool Smart-PLS. Result show the halal labeling provide a positive and not significant on purchase intention, then the brand image give the positive effect andt significant on purchaseintention. Finally the perceived price has positive effect significnt on purchase intention.. Keyword: halal labeling, brand image, price perception, purchase intention, Partial Least Square (PLS). Penelitian ini bertujuan untuk menganalisa pengaruh label halal, citra merek, persepsi harga, serta dampaknya terhadap minat beli jco donuts. Penelitian ini menggunakan populasi mahasiswa fakultas ekonomi dan bisnis universitas Mercu Buana jakarta angkatan 2015. Populasi yang digunakan sebanyak 90 responden. Teknik sampling menggunakan teknik Slovin. Metode analisis data dalam penelitian ini adalah structural equation model (SEM) dengan alat analisasa Partial Least Square (PLS). Hasil penelitian menunjukan bahwa label halal berpengaruh tidak signifikan terhadap minat beli, citra merek berpengaruh positif signifikan terhadap minat beli, serta persepsi harga yang berpengaruh positif signifikan terhadap minat beli. Kata kunci: label halal, citra merek, persepsi harga, minat beli, Partial Least Square (PLS)
Actions (login required)
 |
View Item |
