PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN SMARTFPHONE SMARTFREN (Studi Kasus pada Konsumen Smartphone Smartfren Di Wilayah Tangerang Selatan)

EFFENDI, ROY (2019) PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN SMARTFPHONE SMARTFREN (Studi Kasus pada Konsumen Smartphone Smartfren Di Wilayah Tangerang Selatan). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Cover.pdf

Download (587kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. Abstrak.pdf

Download (573kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
3. Lembar Pernyataan.pdf

Download (800kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
4. Lembar Pengesahan.pdf

Download (839kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf

Download (789kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (578kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf

Download (573kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf

Download (612kB) | Preview
[img] Text (BAB I)
9. Bab 1.pdf
Restricted to Registered users only

Download (914kB)
[img] Text (BAB II)
10. Bab 2.pdf
Restricted to Registered users only

Download (1MB)
[img] Text (BAB III)
11. Bab 3.pdf
Restricted to Registered users only

Download (864kB)
[img] Text (BAB IV)
12. Bab 4.pdf
Restricted to Registered users only

Download (1MB)
[img] Text (BAB V)
13. Bab 5.pdf
Restricted to Registered users only

Download (574kB)
[img] Text (DAFTAR PUSTAKA)
14. Daftar Pustaka.pdf
Restricted to Registered users only

Download (662kB)
[img] Text (LAMPIRAN)
15. Lampiran.pdf
Restricted to Registered users only

Download (2MB)

Abstract

This study aims to find out how much influence Price, promotion and product quality have on buying smartphones in smartfren. The subject of this study is people who have an interest in buying smartfren smartphones in southern Tangerang. This research was conducted on 195 respondents using a quantitative descriptive approach. Therefore, the data analysis used is statistical analysis in the form of structural equation modeling (SEM) using linear structural relationship (LISREL).The results of this study indicate that prices and promotions do not have a significant influence on buying. Product quality has a significant influence on buying interest. This is evidenced from the results of the T-test which shows a significant value of one independent variable that supports the hypothesis. Therefore the results of the test from this study state that there is a significant influence between the quality variable variables on the interest in buying smartfren smartphones. Keywords: Price, Promotion, Product Quality, Buying Intention. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Harga, promosi dan kualitas produk terhadap minat beli smatfphone smartfren .Objek penelitian ini adalah masyarakat yang memiliki minat beli smartphone smartfren di tangerang selatan. Penelitian ini dilakukan terhadap 195 responden dengan menggunakan pendekatan deskriptif kuantitatif. Karena itu, analisis data yang digunakan adalah analisis statistic dalam bentuk structural equation modeling (SEM) menggunakan linear structural relationship (LISREL). Hasil penelitian ini menunjukan bahwa harga dan promosi tidak memiliki pengaruh signifikan terhadap minal beli. Kualitas produk memiliki pengaruh signifikan terhadap minat beli. Hal ini dibuktikan dari hasil uji-T yang menunjukkan nilai signifikan dari satu variabel bebas yang mendukung hipotesa. Oleh karena itu hasil uji dari penelitian ini menyatakan bahwa terdapat pengaruh signifikan antara variabel kualitas peroduk terhadap minat beli smartphone smartfren. Kata Kunci: Harga, Promosi, Kualitas Produk, Minat Beli.

Item Type: Thesis (S1)
NIM: 43114010043
Uncontrolled Keywords: Harga, Promosi, Kualitas Produk, Minat Beli.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 11 Apr 2019 03:31
Last Modified: 11 Apr 2019 03:31
URI: http://repository.mercubuana.ac.id/id/eprint/48430

Actions (login required)

View Item View Item