PENGARUH TAYANGAN PAGI-PAGI DI NET TV TERHADAP KEPUASAN MENONTON MAHASISWA MERCU BUANA

PUTRA, DJODI RIDDER (2019) PENGARUH TAYANGAN PAGI-PAGI DI NET TV TERHADAP KEPUASAN MENONTON MAHASISWA MERCU BUANA. S1 thesis, Universitas Mercu Buana.

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Abstract

The level of customer satisfaction with service is an important factor in developing a broadcast program that responds to customer needs, minimizes cost and time and maximizes the impact of services on the target population. That is why the issue of broadcast program planning should refer to the tastes, wishes and needs of the audience, and of course the usual presentation technique called the production technique should be kept as good as possible. In this study, the authors examine about “The Effect Of The Pagi-Pagi Program On Net Tv Against The Satisfaction Of Students Watching Mercubuana”. NET TV as a medium of information can provide satisfaction to the audience according to the type of information channeled one of them is Pagi-Pagi program This research uses survey research method where this method is research that take sample of principal from a population of data use questionnaire questionnaire or questionnaire as the main data collection tool. The questionnaire is a list of written questions posed to a group of people called samples. The data will be analyzed by causal explanative method with quantitative approach. The theoretical basis used is the Theory uses and gratification of Blumer and Katz. Based on the data analysis done, it can be concluded. The result of the research on the inter variable shows The effect of the Pagi-Pagi program on NET TV have relationship to satisfaction watching student mercubuana. The relationship is a weak, direct and significant relationship. It can be concluded through the final result of this research that there is significant (significant) and positive influence between Pagi-Pagi program on NET TV to satisfaction watching students mercubuana kepuasan pelanggan terhadap pelayanan merupakan faktor yang penting dalam mengembangkan suatu program siaran yang tanggap terhadap kebutuhan pelanggan, meminimalkan biaya dan waktu serta memaksimalkan dampak pelayanan terhadap populasi sasaran. Karena itulah masalah perencanaan program siaran harus mengacu pada Selera, Keinginan serta Kebutuhan Khalayak, dan tentu saja teknik penyajian lazimnya disebut dengan teknik produksi harus terus diupayakan sebaik mungkin. Pada penelitian ini, penulis meneliti tentang “Pengaruh Tayangan Pagi-Pagi Di NET TV Terhadap Kepuasan Menonton Mahasiswa Mercubuana”. NET TV sebagai media informasi dapat memberikan kepuasan kepada khalayak sesuai dengan jenis informasi yang disalurkan salah satunya adalah Tayangan Pagi-Pagi. Penelitian ini menggunakan metode penelitian survei dimana metode ini merupakan penelitian yang mengambil sampel pokok dari suatu populasi data menggunakan angket pertanyaan atau kuisioner sebagai alat pengumpulan data yang pokok. Kuisioner adalah daftar pertanyaan tertulis yang diajukan pada sekelompok orang yang disebut sampel. Data akan dianalisa dengan metode eksplanatif kausal dengan pendekatan kuantitatif. Landasan teori yang digunakan adalah Teori uses and gratification milik Blumer dan Katz. Berdasarkan analisa data yang dilakukan, diperoleh kesimpulan Hasil penelitian pada antar variabel menunjukan pengaruh tayangan pagi-pagi di NET TV memiliki hubungan terhadap kepuasan menonton mahasiswa mercubuana. Hubungan tersebut merupakan hubungan yang lemah,searah dan signifikan. Dapat disimpulkan melalui hasil akhir penelitian ini bahwa terdapat pengaruh nyata (signifikan) dan positif antara tayangan pagi-pagi di NET TV terhadap kepuasan menonton mahasiswa mercubuana.

Item Type: Thesis (S1)
NIM: 44113110152
Uncontrolled Keywords: PENGARUH TAYANGAN PAGI-PAGI DI NET TV TERHADAP KEPUASAN MENONTON MAHASISWA MERCU BUANA
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast > 070.195 Television/Televisi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.45 Television/Televisi
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 20 May 2019 06:00
Last Modified: 20 May 2019 06:00
URI: http://repository.mercubuana.ac.id/id/eprint/48030

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