PENGARUH KUALITAS PELAYANAN, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN MENGINAP DI HOTEL THE JAYAKARTA SP AND SPA (Studi Kasus Pada Konsumen Hotel The Jayakarta Sp And Spa, Jakarta)

Permadi, Fendy Yudha (2019) PENGARUH KUALITAS PELAYANAN, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN MENGINAP DI HOTEL THE JAYAKARTA SP AND SPA (Studi Kasus Pada Konsumen Hotel The Jayakarta Sp And Spa, Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to know the influence of service quality, promotion and location to the decision to stay at Jayakarta hotel. The object of this study is consumers who stay at the hotel Jayakarta, Jakarta. This research was conducted on 100 respondents with quantitative descriptive method. Therefore, the data analysis used is statistical analysis in the form of multiple linear regression test. The results of this study show that partially, promotion variable does not affect the decision to stay at Jayakarta hotel while the variable quality of service and location variables affect the decision to stay at the hotel Jayakarta, Jakarta. Keywords: service quality, promotion, location, the decision to stay. Penelitian ini dilakukan untuk mengetahui pengaruh dari kualitas pelayanan, promosi dan lokasi terhadap keputusan menginap di hotel Jayakarta. Objek penelitian ini adalah konsumen yang menginap di hotel Jayakarta, Jakarta. Penelitian ini dilakukan terhadap 100 responden dengan metode deskriptif kuantitatif. Karena itu analisis data yang digunakan adalah analisis statistik dalam bentuk uji regresi linear berganda. Hasil penelitian ini menunjukan bahwa secara parsial, variabel promosi tidak berpengaruh terhadap keputusan menginap di hotel Jayakarta sedangkan variabel kualitas pelayanan dan variabel lokasi berpengaruh terhadap keputusan menginap di hotel Jayakarta, Jakarta. Kata Kunci : Kualitas Pelayanan, Promosi, Lokasi, Keputusan Menginap.

Item Type: Thesis (S1)
NIM: 43114010320
Uncontrolled Keywords: Kualitas Pelayanan, Promosi, Lokasi, Keputusan Menginap.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 11 Feb 2019 07:36
Last Modified: 11 Feb 2019 07:36
URI: http://repository.mercubuana.ac.id/id/eprint/47154

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