PERANCANGAN PROMOSI ONLINE DAN EVENT BLOGGER RESTORAN LA CUCINA UNTUK PEMBENTUKAN BRAND AWARENESS

ERWIN, ERWIN (2019) PERANCANGAN PROMOSI ONLINE DAN EVENT BLOGGER RESTORAN LA CUCINA UNTUK PEMBENTUKAN BRAND AWARENESS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Along with the development of increasingly sophisticated technology, currently the use of the Internet is no stranger to marketing a product. Marketing with marketing communication strategies using the Internet especially with Sosial Media (social networks), products can be sold more widely and do not require expensive marketing costs. The placement of advertising or promotional media is one of the important components in the objective achievement that has been targeted in an advertising campaign activity, or in this case a digital marketing campaign. La Cucina is an authentic Italian food restaurant in West Jakarta. La Cucina tries to bring Italian flavors. This restaurant is due to the fact that they are having difficulties in promoting especially the online promotion. The purpose of the draft advertising promotion strategy is expected to increase public awareness of the existence of the Lacucina restaurant. So it is hoped that after this promotion can increase the turnover of this restaurant. Keywords: La cucina, restaurants, online promotions, food business Seiring dengan perkembangan teknologi yang semakin canggih, saat ini penggunaan Internet sudah tidak asing lagi dalam memasarkan suatu produk. Pemasaran dengan strategi komunikasi pemasaran menggunakan Internet khususnya dengan Sosial Media (jejaring sosial), produk dapat lebih dijual secara luas dan tidak memerlukan biaya pemasaran yang mahal. Penempatan media iklan atau promosi merupakan salah satu komponen penting dalam pencapaian objektif yang sudah ditargetkan dalam suatu kegiatan kampanye periklanan, atau dalam hal ini kampanye digital marketing. La Cucina merupakan authentic Italian food restaurant di Jakarta Barat. La Cucina mencoba menghadirkan citarasa Italia. Restoran ini dikarenakan baru mereka kesulitan untuk melakukan promosi terutama promosi didunia online. Adapun tujuan dari rancangan strategi promosi iklan ini diharapkan mampu meningkatkan kesadaran masyarakat akan keberadaan restoran Lacucina. Sehingga diharapkan juga setelah adanya promosi ini dapat meningkatkan omset restoran ini. Kata kunci : La cucina, restoran, promosi online, bisnis makanan

Item Type: Thesis (S1)
NIM: 44314110107
Uncontrolled Keywords: La cucina, restoran, promosi online, bisnis makanan
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.65 Computer Communications Networks/Jaringan Komunikasi Komputer
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Virda Syifa
Date Deposited: 24 Jan 2019 08:05
Last Modified: 24 Jan 2019 08:05
URI: http://repository.mercubuana.ac.id/id/eprint/46880

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