PENGARUH KEMUDAHAN PENGGUNAAN, PENGALAMAN BERBELANJA TERHADAP MINAT BELI KONSUMEN BERBELANJA DI SITUS JUAL BELI ONLINE “BUKA LAPAK.COM”

YULIANINGSIH, ERNI (2018) PENGARUH KEMUDAHAN PENGGUNAAN, PENGALAMAN BERBELANJA TERHADAP MINAT BELI KONSUMEN BERBELANJA DI SITUS JUAL BELI ONLINE “BUKA LAPAK.COM”. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The arise of internet technology makes trading activities progressing. Many business people use the internet to trade, the new emerging bisiness is an electronic commerce (e-commerce). One of the many emerging e-commerce today is a consumer-to-consumer, business create a new C2C based e-commerce company called online buying and selling website. With the shopping website, consumer no longer need to come conventional stores for the product they want. The purpose in this research is to know how the influence of ease use and shopping experience on consumer buying interest in online selling bukalapak.com website. The results of this study indicate that ease of use has a positive and significant effect on buying interest, shopping experience has a positive and significant effect on buying interest. The results of determination test of the two variables are on buying interest consumers onlne shopping on the site Bukalapak.com Keyword : Ease of use, shopping experience, and consumer interests buy. Munculnya teknologi internet membuat kegiatan perdagangan mengalami perkembangan. Banyak pelaku bisnis yang menggunakan internet untuk melakukan perdagangannya, bisnis baru yang muncul adalah perdagangan elektronik (e-commerce). Salah satu e-commerce yang banyak bermunculan saat ini adalah consumer-to-consumer e-commerce, pelaku bisnis membuat sebuah perusahaan baru berbasis C2C e-commerce yang disebut dengan situs jual beli online. Dengan adanya situs jual beli online, konsumen tidak perlu lagi datang ke toko konvensional untuk mendapatkan produk yang mereka inginkan. Tujuan dalam penelitian ini untuk mengetahui bagaimana pengaruh kemudahan penggunaan dan pengalaman berbelanja terhadap minat beli konsumen disitus jual beli online bukalapak.com. Hasil penelitian ini menunjukan bahwa kemudahan penggunaan berpengaruh positif dan signifikan terhadap minat beli, pengalaman berbelanja berpengaruh positif dan signifikan terhadap minat beli. Hasil uji determinasi menunjukan bahwa kedua variabel tersebut terhadap minat beli konsumen berbelanja online di situs Bukalapak.com Kata kunci : Kemudahan penggunaan, pengalaman berbelanja, minat beli konsumen

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 480
NIM: 43114010194
Uncontrolled Keywords: Kemudahan penggunaan, pengalaman berbelanja, minat beli konsumen
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 20 Dec 2018 02:50
Last Modified: 09 Jan 2019 06:49
URI: http://repository.mercubuana.ac.id/id/eprint/46221

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