PENGARUH LOKASI, PERSEPSI HARGA DAN CITRA DESTINASI WISATA BAHARI PANTAI RANDUSANGA INDAH TERHADAP MINAT WISATAWAN BERKUNJUNG ULANG

WATI, MUSTIKA (2018) PENGARUH LOKASI, PERSEPSI HARGA DAN CITRA DESTINASI WISATA BAHARI PANTAI RANDUSANGA INDAH TERHADAP MINAT WISATAWAN BERKUNJUNG ULANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of the research to test whether the location, price perception and destination image affect the revisting interest. The object of research is tourists who have visited the Randusanga Indah Beach in Brebes Central Java. This research was conducted on 150 respondents by using survey technique with questionnaires distribution tools. This type of reseach is quantitative causal. The data instrument uses SEM statistical method of SmartPLS software version 3.0. The results of this research indicate that location variables have a positive and significant effect on interest in revisiting. Price preception variables have a significant positive effect on revisiting interest and image variables of tourist destinations have a positive and significant effect on revisiting interest. Keywords : Location, Price Perception, Destination Image, Revisiting Interest Tujuan penelitian ini adalah untuk menguji apakah lokasi, persepsi harga, dan citra destinasi wisata berpengaruh terhadap minat wisatawan berkunjung ulang. Objek penelitian ini adalah wisatawan yang pernah berkunjung ke pantai Randusanga Indah Brebes Jawa Tengah. Penelitian ini dilakukan terhadap 150 responden dengan menggunakan teknik survey dengan alat penyebaran kuesioner. Jenis penelitian ini adalah kuantitatif kausal. Instrumen data menggunakan metode statistik SEM software SmartPLS versi 3.0. Hasil penelitian ini menujukan bahwa variabel lokasi berpengaruh positif dan signifkan terhadap minat berkunjung ulang. Variabel persepsi harga berpengaruh positif signifikan terhadap minat perkunjung ulang dan variabel citra destinasi wisata berpengaruh positif dan signifikan terhadap minat berkunjung ulang. Kata kunci : Lokasi, Persepsi Harga, Citra Destinasi , Minat Berkunjung Ulang

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 504
Call Number: SE/31/18/546
NIM/NIDN Creators: 43113110046
Uncontrolled Keywords: Lokasi, Persepsi Harga, Citra Destinasi , Minat Berkunjung Ulang
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.2 Museum Management and Use of Physical Plant/Manajemen Museum > 069.21 Location and Site/Lokasi dan Tempat Kejadian
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.9 Historical, Geographic, Persons Treatment/Perawatan, Historis, Geografi > 910.91 Geography of and Travel in Areas, Regions, Places in General/Geografi dan Perjalanan di Wilayah, Kawasan, Tempat pada umumnya
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 20 Dec 2018 02:46
Last Modified: 17 Jan 2024 13:25
URI: http://repository.mercubuana.ac.id/id/eprint/46220

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