PENGARUH KUALITAS PRODUK DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ROKOK “PT.HM SAMPOERNA Tbk” (studi kasus pada masyarakat rt. 04 rw. 003 kel. Pegadungan, kec. kalideres, jakarta barat)

SEVIANTI, WILDA (2018) PENGARUH KUALITAS PRODUK DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ROKOK “PT.HM SAMPOERNA Tbk” (studi kasus pada masyarakat rt. 04 rw. 003 kel. Pegadungan, kec. kalideres, jakarta barat). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
1. Halaman Judul.pdf
Download (84kB) | Preview
[img]
Preview
 Text (ABSTRAK)
2. Abstrak.pdf
Download (86kB) | Preview
[img]
Preview
 Text (LEMBAR PERNYATAAN)
3. Surat Pernyataan.pdf
Download (388kB) | Preview
[img]
Preview
 Text (LEMBAR PENGESAHAN)
4. Lembar Pengesahan.pdf
Download (445kB) | Preview
[img]
Preview
 Text (KATA PENGANTAR)
5. Kata Pengantar.pdf
Download (214kB) | Preview
[img]
Preview
 Text (DAFTAR ISI)
6. Daftar Isi.pdf
Download (93kB) | Preview
[img]
Preview
 Text (DAFTAR TABEL)
7. Daftar Tabel.pdf
Download (84kB) | Preview
[img]
Preview
 Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf
Download (82kB) | Preview
[img]
Preview
 Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf
Download (83kB) | Preview
[img] Text (BAB I)
10. Bab 1.pdf
Restricted to Registered users only
Download (243kB)
[img] Text (BAB II)
11. Bab 2.pdf
Restricted to Registered users only
Download (236kB)
[img] Text (BAB III)
12. Bab 3.pdf
Restricted to Registered users only
Download (376kB)
[img] Text (BAB IV)
13. Bab 4.pdf
Restricted to Registered users only
Download (332kB)
[img] Text (BAB V)
14. Bab 5.pdf
Restricted to Registered users only
Download (87kB)
[img] Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf
Restricted to Registered users only
Download (160kB)
[img] Text (LAMPIRAN)
16. Lampiran.pdf
Restricted to Registered users only
Download (564kB)

Abstract

This research aims to know the influence of product quality and customer satisfaction against the purchase decision of tobacco products PT. HM SAMPOERNA Tbk. The object for this research is society Rt.04 Rw.003 Kel. Pegadungan Kec. Kalideres West Jakarta. This research was done to 100 respondents by using quantitative descriptive approach. Thus, data analysis which is used is statistic analysis in the form of double linear regression test. The result of this research shows that either simultaneously or partially, the variable of product quality and customer satisfaction the pruchase decision of tobacco products PT. HM SAMPOERNA Tbk. Of the society Rt.04 Rw.003 Kel. Pegadungan Kec. Kalideres West Jakarta. It has been proven from the result of (f) simoultant test and the result of (t) partial shows significant and no significant of two independent variables that supports the hipothesys. Therefore, the accepted assumption is there is influence between product quality and customer satisfaction the purchase decision of tobacco products PT. HM SAMPOERNA Tbk of the society Rt.04 Rw.003 Kel. Pegadungan Kec. Kalideres West Jakarta. Keywords : Product Quality, Customer Satisfaction and Purchasing Decision. Penelitian ini untuk mengetahui pengaruh kualitas produk dan kepuasan konsumen terhadap keputusan pembelian produk rokok PT. HM SAMPOERNA Tbk. Objek penelitian ini adalah Masyarakat Rt.04 Rw.003 Kel. Pegadungan Kec. Kalideres Jakarta Barat. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan pendekatan deskriptif kuantitatif. Karena itu, analisis data yang digunakan adalah analisis statistik dalam bentuk uji regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara parsial dan simultan, variabel kualitas produk dan kepuasan konsumen terhadap keputusan pembelian produk rokok PT. HM SAMPOERNA Tbk pada Masyarakat Rt.04 Rw.003 Kel. Pegadungan Kec. Kalideres Jakarta Barat. Hal ini dibuktikan dari hasil uji simultan (Uji F) dan hasil uji parsial (uji T) juga menunjukkan nilai tidak signifikan dan signifikan dari dua variabel bebas yang mendukung hipotesa. Oleh karena itu hasil uji dari penelitian ini menyatakan bahwa terdapat pengaruh dan tidak ada pengaruh secara simultan antara variabel kualitas produk dan kepuasan konsumen terhadap keputusan pembelian produk rokok PT. HM SAMPOERNA Tbk di Masyarakat Rt.04 Rw.003 Kel. Pegadungan Kec. Kalideres Jakarta Barat. Kata kunci : Kualitas Produk, Kepuasan Konsumen, Keputusan Pembelian.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 479
NIM/NIDN Creators: 43114010193
Uncontrolled Keywords: Kualitas Produk, Kepuasan Konsumen, Keputusan Pembelian.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 20 Dec 2018 02:21
Last Modified: 17 Nov 2021 04:16
URI: http://repository.mercubuana.ac.id/id/eprint/46213

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.