PENGARUH KUALITAS PELAYANAN, CITRA MEREK, DAN LOKASI TERHADAP KEPUTUSAN MENJADI KONSUMEN PT BFI FINANCE INDONESIA Tbk

KURNIAWAN, HENDRI (2018) PENGARUH KUALITAS PELAYANAN, CITRA MEREK, DAN LOKASI TERHADAP KEPUTUSAN MENJADI KONSUMEN PT BFI FINANCE INDONESIA Tbk. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study was to examine whether service quality and brand image and location influence the decision to be a consumer of bfi finance. The object of this research is consumers of bfi finance. This study was conducted on 100 respondents using survey techniques with questionnaires. This type of research is quantitative causal, with a non-probability purposive type. Data instruments use the SEM statistical method of the Smart PLS version 3.0 software. The results of this study indicate that service quality, brand image and location significantly influence the decision to become a consumer of bfi finance Keyword : service quality,brand image,location Tujuan Penelitian ini adalah untuk menguji apakah kualitas pelayanan dan citra merek dan loksasi berpengaruh terhadap keputusan menjadi konsumen pt bfi finance. Objek penelitian ini adalah konsumen pt bfi finance. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan teknik survey dengan alat penyebaran kuesioner. Jenis penelitian ini adalah kuantitatif kausal, dengan jenis non probability purposive. Instrumen data menggunakan metode statistik SEM software SmartPLS versi 3.0. Hasil penelitian ini menunjukkan bahwa secara signifikan kualitas pelayanan,citra merek dan lokasi berpengaruh terhadap keputusan menjadi konsumen pt bfi finance Kata kunci : Kualitas Pelayanan,Citra Merek, Lokasi

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 416
NIM: 43113120176
Uncontrolled Keywords: Kualitas Pelayanan,Citra Merek, Lokasi
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 17 Dec 2018 01:21
Last Modified: 08 Jan 2019 08:01
URI: http://repository.mercubuana.ac.id/id/eprint/46109

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