PENGARUH PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN MENGGUNAKAN TAKSI ONLINE (Studi Kasus Pada Taksi Online Grab Car Area Jakarta)

NANO, NANO (2018) PENGARUH PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN MENGGUNAKAN TAKSI ONLINE (Studi Kasus Pada Taksi Online Grab Car Area Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
01. HALAMAN COVER.pdf

Download (27kB) | Preview
[img]
Preview
Text (ABSTRAK)
02. ABSTRAK.pdf

Download (103kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
03. SURAT PERYATAAN KARYA SENDIRI.pdf

Download (154kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAAN)
04. LEMBAR PENGESAHAN SKRIPSI.pdf

Download (186kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
05. KATA PENGANTAR.pdf

Download (180kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
06. DAFTAR ISI.pdf

Download (106kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
07. DAFTAR TABEL.pdf

Download (100kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
08. DAFTAR GAMBAR.pdf

Download (99kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
09. DAFTAR TABEL.pdf

Download (99kB) | Preview
[img] Text (BAB I)
10. BAB I.pdf
Restricted to Registered users only

Download (125kB)
[img] Text (BAB II)
11. BAB II.pdf
Restricted to Registered users only

Download (186kB)
[img] Text (BAB III)
12. BAB III.pdf
Restricted to Registered users only

Download (333kB)
[img] Text (BAB IV)
13. BAB IV.pdf
Restricted to Registered users only

Download (350kB)
[img] Text (BAB V)
14. BAB V.pdf
Restricted to Registered users only

Download (145kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (195kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN.pdf
Restricted to Registered users only

Download (761kB)

Abstract

This research aims to know the influence of promotion, and perception of price to buying decision which use transportation online territory jakarta. The object for this research is people which use transportation online at territory jakarta. This research was done to 120 respondents by using quantitative descriptive approach. Thus data analysis which is used is statistic analysis in the form of double linear regression test. The result of this research shows that either simultaneously or partially, the variable of promotion, and perception of price to buying decision use transportation online territory jakarta. It has been proven from the result of (f) simoultant test and the result of (t) partial shows significant point oft two independent variables that supports hipothesys. There fore, the accepted assumption is, there is influence between promotion, and perception of price to buying decision use transportation online territory jakarta Keywords: promotion, perception of price, buying decision, transportation online territory Jakarta. Penelitian ini untuk mengetahui pengaruh promosi dan persepsi harga terhadap keputusan pembelian yang menggunakan transportasi online di wilayah Jakarta. Objek penelitian ini adalah orang-orang yang menggunakan transportasi online. penelitian ini dilakukan terhadap 120 responden dengan menggunakan pendekatan deskriptif kuantitatif. Karena itu, analisis data yang digunakan adalah analisis statistik dalam bentuk uji regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara parsial dan simultan, variabel promosi dan persepsi harga terhadap keputusan pembelian yang menggunakan transportasi online di wilayah Jakarta. Hal ini dibuktikan dari hasil uji simultan (uji F) dan hasil uji parsial (uji t) juga menunjukkan nilai signifikan dari dua variabel bebas yang mendukung hipotesa. Oleh karena itu hasil uji dari penelitian ini menyatakan bahwa terdapat pengaruh secara simultan antara promosi dan persepsi harga terhadap keputusan pembelian yang menggunakan transportasi online di wilayah Jakarta. Kata Kunci: Promosi,persepsi harga,keputusan pembelian,transportasi online di wilayah Jakarta

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 560
NIM: 43112120173
Uncontrolled Keywords: Promosi,persepsi harga,keputusan pembelian,transportasi online di wilayah Jakarta
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 12 Nov 2018 02:45
Last Modified: 09 Jan 2019 08:33
URI: http://repository.mercubuana.ac.id/id/eprint/45534

Actions (login required)

View Item View Item