PENGARUH HARGA & KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT DI IWIT TRAVEL

PUTRI, SARAH SEPTIANA (2018) PENGARUH HARGA & KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT DI IWIT TRAVEL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to know the influence of price and quality on buying decision of Airplane Ticket in IWIT Travel.. This research was done to 70 respondents by using causal analysis method and quantitative approach.This research uses SEM (Structural Equation Modeling) technic analysis. The result of this research shows that price has not influence and significant on buying decision of Airplane Ticket in IWIT Travel. Meanwhile quality of service have positive and significant influence on buying decision. Keywords: Price, Quality of Services, Buying Decision, Airplane Ticket, Penelitian ini dilakukan untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap keputusan pembelian tiket pesawat di IWIT Travel. Penelitian ini dilakukan terhadap 70 responden dengan menggunakan metode analisis kausal dan pendekatan kuantitatif. Pengolahan data penelitian menggunakan teknik analisis SEM (Structural Equation Modeling). Hasil penelitian ini menunjukkan bahwa variabel harga tidak berpengaruh dan signifikan terhadap keputusan pembelian tiket pesawat di IWIT Travel,. Sedangkan variabel layanan purna jual berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata kunci: Harga, Kualitas Pelayanan, Keputusan Pembelian, Tiket Pesawat

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 531
NIM: 43112120123
Uncontrolled Keywords: Harga, Kualitas Pelayanan, Keputusan Pembelian, Tiket Pesawat
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 09 Nov 2018 02:15
Last Modified: 09 Jan 2019 08:09
URI: http://repository.mercubuana.ac.id/id/eprint/45499

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