PENGARUH HARGA, PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Oriflame Cabang Grogol)

NURHIDAYAH, RIA (2018) PENGARUH HARGA, PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Oriflame Cabang Grogol). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The reseach is to know the influence of price, personal selling and product quality to purchase responden in this study were costumers Oriflame Grogol branch this research was concluded on 100 respondent by using quantitative approach. Analysis of data used is statistical analysis in the form of multiple linier regresiation (spss). The result of this studyshowed that the T test price and product quality significantly influencethe purchase decisions Oriflame. And personal selling has no significant effect on Oriflame purchasing decisions Keyword: price, personal selling, product quality and decision making Penelitian ini untuk mengetahui pengaruh harga, personal selling, dan kualitas produk terhadap pengambilan keputusanm pembelian Oriflame. Populasi penelitian ini adalah konsumen Oriflamme cabang Grogol. Sampel penelian berjumlah 100 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukan bahwa secara uji T harga dan kualitas produk berpengaruh signifikan terhadap keputusan Pembelian Oriflame dan personal selling tidak berpengaruh signifikan terhadap pembelian Oriflame Kata kunci: Harga, Personal selling, Kualitas Produk dan Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 542
NIM: 43114010031
Uncontrolled Keywords: Harga, Personal selling, Kualitas Produk dan Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 07 Nov 2018 08:59
Last Modified: 09 Jan 2019 08:19
URI: http://repository.mercubuana.ac.id/id/eprint/45443

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