STRATEGI KREATIF PROMOSI PROGRAM TRANS 7 UNTUK MENDAPATKAN PENGIKLAN (Studi Kasus Pada Program Prime Time On The Spot Trans 7)

SUSANA, SUSANA (2018) STRATEGI KREATIF PROMOSI PROGRAM TRANS 7 UNTUK MENDAPATKAN PENGIKLAN (Studi Kasus Pada Program Prime Time On The Spot Trans 7). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

penelitian dilakukan dengan observasi langsung ke lokasi objek penelitian yaitu trans 7 office di kawasan mampang jakarta selatan. hasil penelitian yang didapatkan, menggunakan strategi SOSTAC untuk meneliti bagaimana proses bauran promosi yang dilakukan trans 7 khususnya di program on the spot mendapatkan pengiklan. kata kunci : kreatif promosi, sales promotion, blocking time, televisi dan pengiklan

Item Type: Thesis (S2)
Call Number CD: CD/552. 18 010
Call Number: TM/51/17/028
NIM: 55215120044
Uncontrolled Keywords: kreatif promosi, sales promotion, blocking time, televisi dan pengiklan
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Dede Muksin Lubis
Date Deposited: 26 Oct 2018 07:33
Last Modified: 07 Nov 2018 03:11
URI: http://repository.mercubuana.ac.id/id/eprint/45249

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