STRATEGI PROMOSI PT. BATUE JAYA INDONESIA TOUR & TRAVEL AGENT MELALUI SOSIAL MEDIA FACEBOOK & INSTAGRAM (Periode 2017)

ANGGRAHENI, DINAR (2018) STRATEGI PROMOSI PT. BATUE JAYA INDONESIA TOUR & TRAVEL AGENT MELALUI SOSIAL MEDIA FACEBOOK & INSTAGRAM (Periode 2017). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

ABSTRACT This study examines strategies to promote a company engaged in the field of travel PT. Batue Jaya Indonesia in the period of 2017. The purpose of this study is to find out and provide an overview of the promotion strategy of PT. Batue Jaya Indonesia through social media facebook and instagram period of 2017. Researchers use the theory according to Phillip Kotler in his book Marketing Management, where in promotion strategies include marketing communications, promotion, promotion mix, SWOT analysis, STP, and promotion strategy planning. The research method used is descriptive with the type of descriptive qualitative research with the main goal of the researcher trying to give a description or description of a situation objectively, which is used to solve or answer the problems faced in the current situation. Technique of data collection conducted by researcher is in-depth interview with three resource from PT. Batue Jaya Indonesia. Based on the results of research, researcher concluded that promotion strategy conducted by PT. Batue Jaya Indonesia through social media Facebook and Instagram has been running its promotional strategy based on the theory of PhillipKotler. Keywords: Promotion strategy, PT. Batue Jaya Indonesia, Social Media ABSTRAK Studi ini mengkaji strategi untuk mempromosikan sebuah perusahaan yang bergerak pada bidang perjalanan wisata PT. Batue Jaya Indonesia pada periode tahun 2017. Tujuan dari penelitian ini adalah untuk mengetahui dan memberikan gambaran umum tentang strategi promosi PT. Batue Jaya Indonesia melalui sosial media facebook dan instagram periode tahun 2017. Peneliti menggunakan teori menurut Phillip Kotler dalam bukunya Manajemen Pemasaran, dimana dalam strategi promosi meliputi Komunikasi pemasaran, promosi, bauran promosi, analisis SWOT, STP, dan perencanaan strategi promosi. Metode penelitian yang digunakan adalah deskriptif dengan tipe penelitian deskriptif kualitatif dengan tujuan utama yaitu peneliti mencoba untuk memberikan gambaran atau deskripsi tentang suatu keadaan secara objektif, yang digunakan untuk memecahkan atau menjawab permasalahan yang dihadapi pada situasi sekarang. Teknik pengumpulan data yang dilakukan peniliti adalah wawancara mendalam dengan tiga narasumber daari PT. Batue Jaya Indonesia. Berdasarkan hasil penelitian, peniliti menyimpulkan bahwa strategi promosi yang dilakukan PT. Batue Jaya Indonesia melalui sosial media Facebook dan Instagram sudah menjalankan strategi promosinya berdasarkan dengan teori dari Phillip Kotler. Kata kunci : Strategi promosi, PT. Batue Jaya Indonesia, Sosial Media

Item Type: Thesis (S1)
Call Number CD: FK/MCA. 18 026
NIM: 44314010028
Uncontrolled Keywords: Strategi promosi, PT. Batue Jaya Indonesia, Sosial Media
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Dede Muksin Lubis
Date Deposited: 20 Jul 2018 01:45
Last Modified: 02 Oct 2018 06:40
URI: http://repository.mercubuana.ac.id/id/eprint/43754

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