PENGARUH KUALITAS PELAYANAN DAN PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN MEBEL PADA CV. HR MEBEL DEPOK

LINDIANI, DEA ANDHITA (2017) PENGARUH KUALITAS PELAYANAN DAN PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN MEBEL PADA CV. HR MEBEL DEPOK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini untuk mengetahui pengaruh kualitas produk, persepsi harga, promosi, dan distribusi terhadap keputusan pembelian mebel pada CV. HR Mebel. Populasi dalam penelitian adalah konsumen yang membeli Mebel di CV. HR Mebel Depok sebanyak 100 responden. Teknik pengumpulan data dalam penelitian ini yaitu menggunakan teknik kuesioner atau angket dengan metode analisis deskriptif kuantitatif. Hasil penelitian ini menunjukan adanya pengaruh positif dan signifikan antara Persepsi Harga dan Promosi terhadap Keputusan Pembelian pada CV. HR Mebel Depok.This research made to determine the effect of product quality, perceived price, promotion, and distribution of the furniture purchasing decisions on CV. HR Mebel. The object of this research is the consumers who make purchases of furniture and knowing CV. HR Mebel Depok. The population in this study is consumers that buy furniture in CV. HR Mebel Depok is around 100 respondents. Data collection techniques in this research is using questionnaire technique or questionnaire with quantitative descriptive analysis method. These study results indicates the existence of positive and significant influence between Perception of Price and Promotion of the Purchase Decision on the CV. HR Mebel Depok.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 371
NIM/NIDN Creators: 43112120474
Uncontrolled Keywords: Kualitas Produk, Persepsi Harga, Promosi, Saluran Distribusi, Keputusan Pembelian
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 04 May 2017 13:04
Last Modified: 05 Feb 2024 04:00
URI: http://repository.mercubuana.ac.id/id/eprint/33949

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