CHAIRUNNISA, TAZKIA VANNI (2017) PENGARUH SELF CONTROL TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE PADA MAHASISWI JURUSAN PUBLIC RELATION DI UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh self control terdapat perilaku konsumtif pada mahasiswi Jurusan Public Relation di Universitas Mercu Buana. Responden dalam penelitian ini berjumlah 206 orang. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel menggunakan teknik Proportionate Stratified Random Sampling dan teknik analisa data yang digunakan adalah regresi sederhana. Hasil penelitian ini mengungkapkan bahwa terdapat pengaruh yang signifikan antara self control terhadap perilaku konsumtif dengan R square sebesar 0,210 atau 21%. Dengan demikian, dapat disimpulkan bahwa besarnya pengaruh antara self control terhadap perilaku konsumtif sebesar 21%, sedangkan sisanya 79% dipengaruhi oleh variabel lain, diluar variabel penelitian ini. Dapat disimpulkan bahwa self control memiliki pengaruh yang signifikan terhadap perilaku konsumtif pada mahasiswi jurusan public relation di Universitas Mercu Buana.The purpose of this study is to explain the influence of self control to consumptive behaviour of Public Relation students at Mercu Buana University. The respondents are 206 students. This research used a quantitative approach. The respondents were collected with Proportionate Stratified Random Sampling and data analyzed by using simple linear regressions. Result showed that there is a significant influence to self control to consumptive behaviour with R square 0,210 or 21%. Therefore, the influence of self control to consumptive behaviour is 21% meanwhile 79% influenced by other variables beyond this research. It can be concluded that self control has significant influence on consump.tive behaviour in a student of Public Relation students at Mercu Buana University
| Item Type: | Thesis (S1) |
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| Call Number CD: | FP/PSI. 17 029 |
| NIM/NIDN Creators: | 46112010062 |
| Uncontrolled Keywords: | Self Control dan Perilaku Konsumtif |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 156 Comparative Psychology/Psikologi Perbandingan |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 17 Mar 2017 15:47 |
| Last Modified: | 27 Mar 2024 07:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33469 |
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