PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KENTUCKY FRIED CHICKEN (KFC) DI CABANG KISAMAUN TANGERANG

PRADITA, SHINDY RAMADIYANI (2017) PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KENTUCKY FRIED CHICKEN (KFC) DI CABANG KISAMAUN TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KENTUCKY FRIED CHICKEN (KFC) DI CABANG KISAMAUN TANGERANG

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 182
NIM/NIDN Creators: 43113010004
Uncontrolled Keywords: Citra Merek, Persepsi harga, Keputusan Pembelian Structural Equation Model (SEM), Partial Least Square (PLS)
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 14 Mar 2017 10:32
Last Modified: 29 Feb 2024 03:40
URI: http://repository.mercubuana.ac.id/id/eprint/33308

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