SATRIA, MARIO GANANG (2026) REPRESENTASI KONFLIK EMOSIONAL DAN IDENTITAS DIRI DALAM SERIAL BEEF SEASON 1 (Analisis Semiotika Charles Sanders Peirce. Fokus Menganalisis simbol dan tanda yang merepresentasikan emosi dan identitas karakter utama). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study focuses on Beef Season 1, driven by the need to explore contemporary communication regarding mental health issues, existential crises, and the pressures of modern life particularly concerning Asian-American immigrant experiences and self-identity within audiovisual media, specifically contemporary television series. The study defines the variable of "emotional conflict" as internal tension arising from mental stress that manifests in destructive behavior, while "self-identity" relates to how an individual perceives their own nature as fragmented between a flawless social image and a vulnerable emotional state. The sample consists of 45 scenes drawn from the ten episodes of Beef Season 1. Data analysis employs the semiotic approach of Charles Sanders Peirce, examining meaning through a triadic relationship comprising the representamen, object, and interpretant. The findings reveal that emotional conflict is represented both visually and narratively through angry gestures, weeping, low-key lighting, and wardrobe color choices that signal depression. Meanwhile, self-identity is represented indexically and symbolically through material possessions such as vehicle types and housing—highlighting the social class disparity between blue-collar workers and the social elite. Ultimately, Beef conveys a powerful message: beneath social class differences, every individual harbors the same psychological vulnerabilities when confronted with the unrealistic demands of modern society. Keywords: representation, emotional conflict, self-identity, Charles Sanders Peirce's semiotics, drama serial. Beef Season 1 sebagai fokus penelitian ini didasari oleh kebutuhan untuk mengeksplorasi komunikasi masa kini yang mencerminkan isu kesehatan mental, krisis keberadaan, dan tekanan hidup pada masyarakat modern, terutama bagi imigran Asia-Amerika dan identitas diri dalam media audiovisual, khususnya serial televisi kontemporer.Variabel konflik emosional dalam kajian ini dijelaskan sebagai ketegangan internal yang muncul akibat stres mental yang terwujud dalam perilaku merusak, sementara identitas diri berkaitan dengan cara seseorang memahami sifatnya yang terfragmentasi antara gambaran sosial yang sempurna dan kondisi emosional yang rentan.Jumlah sampel yang diteliti adalah sebanyak 40 scene yang tersebar di sepanjang 10 episode dari serial beef season 1. Metode yang diterapkan untuk analisis data adalah pendekatan semiotika menurut Charles Sanders Peirce, yang mengkaji makna melalui hubungan triadik, yaitu representament,object,dan interpretant. Hasil penelitian menunjukkan bahwa konflik emosional direpresentasikan secara visual dan naratif melalui gestur kemarahan, tangisan, sinematografi dengan pencahayaan redup, serta pemilihan warna wardrobe yang mengindikasikan depresi. Sementara itu, identitas diri direpresentasikan secara indeksikal dan simbolik melalui kepemilikan material (seperti jenis kendaraan dan rumah) yang menyoroti kesenjangan kelas sosial antara pekerja kerah biru dan elit sosial.Serial Beef merepresentasikan pesan kuat bahwa di balik perbedaan kelas sosial, setiap individu menyimpan kerentanan psikologis yang sama ketika dihadapkan pada tuntutan masyarakat modern yang tidak realistis. Kata Kunci : representasi, konflik emosional, identitas diri, semiotika Charles Sanders Peirce, serial drama
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