REPRESENTASI GAYA KOMUNIKASI KELUARGA FERDINAND OMAKERE DALAM MASYARAKAT INDONESIA TIMUR (Studi Semiotika Roland Barthes Pada Film Kaka Boss)

APRIANSHA, RAZKY AHMAD (2026) REPRESENTASI GAYA KOMUNIKASI KELUARGA FERDINAND OMAKERE DALAM MASYARAKAT INDONESIA TIMUR (Studi Semiotika Roland Barthes Pada Film Kaka Boss). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the representation of Ferdinand Omakere's family communication style in the film Kaka Boss using Roland Barthes' semiotic approach. As a medium of mass communication, film represents social and cultural realities through verbal and nonverbal signs. This research focuses on interpreting the communication style of an Eastern Indonesian family through the levels of denotation, connotation, and myth. This study employed an interpretive paradigm with a qualitative method. Data were collected through analizyng of selected scenes portraying family interactions in Kaka Boss. The units of analysis included dialogues, facial expressions, gestures, intonation, and visual settings, which were analyzed using Roland Barthes' semiotic model. Data validity was ensured through source, theory, and technique triangulation. The findings indicate that the film represents the communication style of Eastern Indonesian families through aggressive and assertive communication patterns that reflect responsibility, solidarity, respect for family, and self-esteem. Semiotic analysis shows that firm communication symbolizes not only authority but also affection and concern within the family. Furthermore, the film presents a more positive representation of Eastern Indonesian society by emphasizing strong family values and challenging longstanding negative stereotypes. Keywords: Roland Barthes Semiotics, Communication Style, Family Communication, Kaka Boss Film, Eastern Indonesian Society. Penelitian ini bertujuan menganalisis representasi gaya komunikasi keluarga Ferdinand Omakere dalam film Kaka Boss menggunakan pendekatan semiotika Roland Barthes. Film sebagai media komunikasi massa merepresentasikan realitas sosial dan budaya melalui tanda-tanda verbal maupun nonverbal. Penelitian ini berfokus pada pemaknaan gaya komunikasi keluarga masyarakat Indonesia Timur melalui analisis denotasi, konotasi, dan mitos. Penelitian ini menggunakan paradigma interpretivisme dengan metode kualitatif. Data diperoleh melalui analisis terhadap adegan-adegan yang menampilkan interaksi komunikasi keluarga dalam film Kaka Boss. Unit analisis meliputi dialog, ekspresi wajah, gestur, intonasi, dan setting visual yang dianalisis menggunakan model semiotika Roland Barthes. Keabsahan data diperkuat melalui triangulasi sumber, teori, dan teknik. Hasil penelitian menunjukkan bahwa film Kaka Boss merepresentasikan gaya komunikasi keluarga masyarakat Indonesia Timur melalui gaya komunikasi agresif dan asertif yang mencerminkan nilai tanggung jawab, solidaritas, penghormatan terhadap keluarga, dan harga diri. Analisis semiotika menunjukkan bahwa komunikasi yang tegas tidak hanya bermakna dominasi, tetapi juga menjadi simbol kepedulian dan kasih sayang dalam keluarga. Selain itu, film ini membangun representasi positif masyarakat Indonesia Timur dengan menonjolkan nilai-nilai kekeluargaan serta mematahkan stereotip negatif yang selama ini berkembang. Kata Kunci: Semiotika Roland Barthes, Gaya Komunikasi, Komunikasi Keluarga, Film Kaka Boss, Masyarakat Indonesia Timur.

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44222010197
Uncontrolled Keywords:	Semiotika Roland Barthes, Gaya Komunikasi, Komunikasi Keluarga, Film Kaka Boss, Masyarakat Indonesia Timur.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.72 Data Preparation and Representation, Record Formats/Persiapan Data dan Representasi, Format Rekaman 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.22 Kinds of Communication/Jenis-jenis Komunikasi 400 Language/Bahasa > 400. Language/Bahasa > 401 Philosopy and Theory/Filsafat dan Teori Bahasa > 401.4 Language and Communication, Lexicology/Bahasa dan Komunikasi, Leksikologi > 401.41 Semiotics/Semiotik
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	14 Sep 2026 08:23
Last Modified:	14 Sep 2026 08:23
URI:	http://repository.mercubuana.ac.id/id/eprint/103860

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