NIBRASTONI, ADELLIA (2026) ANALISIS RESEPSI KPOPERS TERHADAP VIDEO TRANSISI MAKEUP KIM SEONHO SMILE TREND PADA AKUN TIKTOK @INIRICKY05. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The rapid development of TikTok has given rise to various digital trends that influence how people communicate, express themselves, and construct their identities in digital spaces. One of these trends is the Makeup Kim Seonho Smile Trend transition video uploaded by the TikTok account @iniricky05, which conveys the message that men's makeup can serve as a form of self-expression, creativity, and appearance enhancement without diminishing masculine identity. This study aims to analyze K-pop fans' reception of the message conveyed in the video. The study employed a qualitative approach using Stuart Hall's Reception Analysis. Data were collected through observation, in-depth interviews, documentation, and literature review involving eight K-pop fan informants aged 18–23 years. The analysis was conducted based on Stuart Hall's three audience reception positions: dominant-hegemonic position, negotiated position, and oppositional position. The findings reveal that five informants, who have a strong interest in Korean popular culture and perceive makeup as a form of self-expression and creativity, occupied the dominant-hegemonic position by accepting the message that men's makeup does not diminish masculine identity. One informant occupied the negotiated position, accepting the main message while expressing concerns about the potential psychological impact, particularly feelings of insecurity resulting from comparing one's appearance with the visual transformation presented in the content. Meanwhile, two informants occupied the oppositional position: Rio, whose perception was influenced by his male peer group that viewed makeup as inconsistent with masculinity, and Najwa, a Muslim woman whose interpretation was shaped by religious values. The findings indicate that audience interpretations of a single media content are influenced by their backgrounds, experiences, and personal value systems. Keywords: Reception Analysis, K-pop Fans, Makeup Transition, Kim Seonho Smile, TikTok Perkembangan TikTok telah melahirkan berbagai tren digital yang memengaruhi cara masyarakat berkomunikasi, berekspresi, dan membangun identitas diri di ruang digital. Salah satu tren tersebut adalah video transisi Makeup Kim Seonho Smile Trend pada akun TikTok @iniricky05 yang menyampaikan pesan bahwa penggunaan makeup oleh laki-laki dapat menjadi bentuk ekspresi diri, kreativitas, dan penunjang penampilan tanpa menghilangkan identitas maskulin. Penelitian ini bertujuan untuk menganalisis resepsi Kpopers terhadap pesan yang disampaikan dalam video tersebut. Penelitian menggunakan pendekatan kualitatif dengan metode analisis resepsi Stuart Hall. Data diperoleh melalui observasi, wawancara mendalam, dokumentasi, dan studi pustaka terhadap delapan informan Kpopers berusia 18–23 tahun. Analisis dilakukan berdasarkan tiga posisi resepsi, yaitu dominant-hegemonic position, negotiated position, dan oppositional position. Hasil penelitian menunjukkan bahwa lima informan, yang memiliki ketertarikan terhadap budaya populer Korea dan memandang makeup sebagai bentuk ekspresi diri serta kreativitas, berada pada dominant-hegemonic position dengan menerima pesan bahwa penggunaan makeup oleh laki-laki tidak menghilangkan identitas maskulin. Satu informan berada pada negotiated position karena menerima pesan utama, namun tetap memberikan pertimbangan terhadap dampak psikologis, seperti munculnya rasa insecure akibat membandingkan penampilan dengan hasil transformasi visual. Sementara itu, dua informan berada pada oppositional position, yaitu informan yang berlatar belakang laki-laki dengan lingkungan pergaulan (tongkrongan) yang memandang makeup tidak sesuai dengan citra maskulin, serta informan yang berlatar belakang muslimah dan memaknai penggunaan makeup oleh laki-laki berdasarkan nilai-nilai agama. Temuan penelitian menunjukkan bahwa pemaknaan audiens terhadap satu konten media dipengaruhi oleh latar belakang, pengalaman, dan sistem nilai yang dimiliki masing-masing individu. Kata Kunci : Analisis Resepsi, Kpopers, Transisi Makeup, Kim Seonho Smile, Tiktok
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