PERANCANGAN VISUAl DAN STRATEGI DIGITAL MARKETING UNTUK INSTITUT PARIWISATA TEDJA INDONESIA DI INDUSTRI PENDIDIKAN

MULDYA, ANNISHYA (2025) PERANCANGAN VISUAl DAN STRATEGI DIGITAL MARKETING UNTUK INSTITUT PARIWISATA TEDJA INDONESIA DI INDUSTRI PENDIDIKAN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to design a digital marketing strategy to increase brand awareness and engagement of Institut Pariwisata Tedja Indonesia (Tedja Indonesia) through digital platforms, particularly Instagram. The design method uses a Design Thinking approach, including empathize, define, ideate, prototype, and testing stages. The result is a social media content strategy, implementation roadmap, and paid advertising plan (Meta Ads & Google Ads) targeting audiences in Java, Sumatra, and Sulawesi. Keywords: Digital Marketing, Design Thinking, Branding, Social Media Strategy, Hospitality Penelitian ini bertujuan merancang strategi digital marketing untuk meningkatkan brand awareness dan engagement Institut Pariwisata Tedja Indonesia (Tedja Indonesia) melalui platform digital, khususnya Instagram. Metode perancangan menggunakan pendekatan Design Thinking, yang meliputi tahapan empathize, define, ideate, prototype, dan testing. Hasil perancangan berupa strategi konten media sosial, roadmap implementasi, dan rencana iklan berbayar (Meta Ads & Google Ads) untuk target audiens di Jawa, Sumatra, dan Sulawesi. Kata kunci: Digital Marketing, Design Thinking, Branding, Strategi Media Sosial, Hospitality

Item Type:	Thesis (S1)
NIM/NIDN Creators:	42320110029
Uncontrolled Keywords:	Digital Marketing, Design Thinking, Branding, Strategi Media Sosial, Hospitality
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 770.1-770.9 Standard Subdivisions of Photography and Photographs/Subdivisi Standar Dari Seni Fotografi dan Foto > 770.7 Education, Research, Related Topics/Pendidikan, Riset Penelitian Seni Fotografi dan Foto
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	10 Aug 2026 07:04
Last Modified:	10 Aug 2026 07:04
URI:	http://repository.mercubuana.ac.id/id/eprint/103198

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