ANALISIS PENGARUH HARGA,KUALITAS PRODUK, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ATK DI GRAMEDIA (Studi Empires Pada Toko Buku Gramedia Plaza Pondok Gede)

YULIANA, YULIANA (2019) ANALISIS PENGARUH HARGA,KUALITAS PRODUK, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ATK DI GRAMEDIA (Studi Empires Pada Toko Buku Gramedia Plaza Pondok Gede). S1 thesis, UNIVERISTAS MERCU BUANA.

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43116210056_YULIANA 02 BAB 1.pdf
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Item Type: Thesis (S1)
NIM/NIDN Creators: 43116210056
Uncontrolled Keywords: Harga, Kualitas produk, Citra merek, Kualitas pelayanan, Keputusan pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 06 Aug 2026 02:13
Last Modified: 06 Aug 2026 02:13
URI: http://repository.mercubuana.ac.id/id/eprint/103141

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