RAMADHAN, ILHAM (2026) TEKNIK PENYUTRADARAAN PADA FILM DOKUMENTER "DARI LADANG KE CAWAN". S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The documentary film “Dari Ladang ke Cawan” examines the directing techniques used to document the production process and post-harvest innovation of Robusta coffee in Gunung Sintok, Garut. This applied work aims to elevate the potential of local coffee while breaking the stigma of low quality through powerful cinematic visuals. The director applies a combination of expository and observational styles to depict the generational duality between traditional management by Pak Didi and modern experimental innovation by his son, Imam. The director's role focuses on aligning the team's vision, employing micro-macro visual techniques, and building deep relationships with informants from upstream to downstream. This work successfully weaves the entire coffee industry chain and educates the public about the cultural and economic value behind a cup of coffee. The documentary is expected to increase appreciation for the welfare of local farmers and the quality of Indonesian fine robusta. Keywords: Documentary Film, Directing Techniques, Coffee Culture, Expository Film dokumenter “Dari Ladang ke Cawan” membahas teknik penyutradaraan dalam mendokumentasikan proses produksi dan inovasi pascapanen kopi Robusta di Gunung Sintok, Garut. Karya aplikatif ini bertujuan mengangkat potensi kopi lokal sekaligus memecah stigma kualitas rendah melalui visual sinematik yang kuat. Sutradara menerapkan kombinasi gaya eksposisi dan observasi untuk menggambarkan dualitas generasi antara pengelolaan tradisional oleh Pak Didi dan inovasi eksperimental modern oleh anaknya, Imam. Peran sutradara fokus pada penyelarasan visi tim, teknik visual mikro-makro, serta membangun hubungan mendalam dengan narasumber hulu hingga hilir. Karya ini berhasil merajut mata rantai industri kopi secara utuh serta mengedukasi masyarakat mengenai nilai budaya dan ekonomi di balik secangkir kopi. Dokumenter ini diharapkan dapat meningkatkan apresiasi terhadap kesejahteraan petani lokal dan kualitas fine robusta Indonesia. Kata Kunci: Film Dokumenter, Teknik Penyutradaraan, Budaya Kopi, Ekspository
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