Pengaruh Kualitas Produk, Harga dan Brand Image Terhadap Keputusan Pembelian ( Studi Kasus pada PT. Panasonic Gobel Energy Indonesia )

ADIPUTRA, PRASETIA (2019) Pengaruh Kualitas Produk, Harga dan Brand Image Terhadap Keputusan Pembelian ( Studi Kasus pada PT. Panasonic Gobel Energy Indonesia ). S1 thesis, UNIVERSITAS MERCU BUANA.

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43114310061_PRASETIA ADIPUTRA 01 COVER.pdf
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Item Type: Thesis (S1)
NIM/NIDN Creators: 43114310061
Uncontrolled Keywords: kualitas produk, harga, brand image dan keputusan pembelian.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 29 Jul 2026 06:52
Last Modified: 29 Jul 2026 06:52
URI: http://repository.mercubuana.ac.id/id/eprint/102876

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