PENGARUH PERSEPSI KEMUDAHAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN E -MONEY PADA NASABAH (Studi pada Bank Mandiri Kantor Cabang Pembantu Jakarta Angkasa)

Rizky, Fitriana (2020) PENGARUH PERSEPSI KEMUDAHAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN E -MONEY PADA NASABAH (Studi pada Bank Mandiri Kantor Cabang Pembantu Jakarta Angkasa). S1 thesis, UNIVERSITAS MERCU BUANA.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 43117320041
Uncontrolled Keywords: E-money, keputusan pembelian,persepsi kemudahan,citra merek, dan kualitas produk
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 22 Jul 2026 02:04
Last Modified: 22 Jul 2026 02:04
URI: http://repository.mercubuana.ac.id/id/eprint/102612

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