RESEPSI PENONTON GENERASI Z TERHADAP FILM "HOME SWEET LOAN"

QOTIMAH, EMILIA KHUSNUL (2026) RESEPSI PENONTON GENERASI Z TERHADAP FILM "HOME SWEET LOAN". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The sandwich generation phenomenon has become an increasingly relevant social issue amid economic instability and growing family expectations toward younger generations, particularly Generation Z. This issue is frequently represented in films, including Home Sweet Loan, which portrays financial pressure, family conflict, and moral dilemmas experienced by the main character. This study aims to examine how Generation Z interprets the representation of the sandwich generation in Home Sweet Loan. The research employs a qualitative approach using reception analysis based on Stuart Hall’s encoding/decoding theory. Primary data were collected through semi structured indepth interviews with nine Generation Z informants who had watched the film. The findings reveal that audience interpretations fall into three reception positions: dominant hegemonic, negotiated, and oppositional. Informants in the dominant position tend to accept the character’s sacrifices as a natural form of family responsibility. Those in the negotiated position acknowledge the value of familial responsibility while critically reflecting on its impact on individual wellbeing. Meanwhile, oppositional informants perceive the film as potentially normalizing structural pressure on younger generations. This study concludes that personal experiences, social class background, and family economic conditions significantly influence how Generation Z interprets the sandwich generation issue presented in the film. Keywords: sandwich generation, audience reception, Generation Z, Home Sweet Loan, encoding/decoding Fenomena generasi sandwich menjadi isu sosial yang semakin relevan di tengah kondisi ekonomi yang tidak stabil dan tingginya tuntutan keluarga terhadap generasi muda, khususnya Generasi Z. Isu ini kerap direpresentasikan dalam media film, salah satunya melalui film Home Sweet Loan yang menggambarkan tekanan finansial, konflik keluarga, serta dilema moral yang dihadapi tokoh utamanya. Penelitian ini bertujuan untuk mengetahui bagaimana Generasi Z memaknai representasi generasi sandwich dalam film Home Sweet Loan. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis resepsi berdasarkan teori encoding/decoding Stuart Hall. Data primer diperoleh melalui wawancara mendalam secara semi-terstruktur terhadap sembilan informan Generasi Z yang telah menonton film tersebut. Hasil penelitian ini menunjukkan adanya pemaknaan informan yang terbagi ke dalam tiga posisi resepsi, yaitu dominant hegemonic, negotiated, dan oppositional. Informan dengan posisi dominan cenderung menerima pengorbanan tokoh sebagai bentuk tanggung jawab keluarga yang wajar. Informan pada posisi negosiasi mengakui nilai tanggung jawab keluarga, namun tetap mengkritisi dampaknya terhadap kesejahteraan individu. Sementara itu, informan oposisi menilai film berpotensi menormalisasi tekanan struktural terhadap generasi muda. Penelitian ini menyimpulkan bahwa pengalaman personal, latar kelas sosial, dan kondisi ekonomi keluarga memengaruhi cara Generasi Z memaknai isu generasi sandwich dalam film. Kata kunci: generasi sandwich, resepsi penonton, Generasi Z, Home Sweet Loan, encoding/decoding

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44522010095
Uncontrolled Keywords:	generasi sandwich, resepsi penonton, Generasi Z, Home Sweet Loan, encoding/decoding
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions:	Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User:	khalimah
Date Deposited:	27 Feb 2026 01:15
Last Modified:	27 Feb 2026 01:15
URI:	http://repository.mercubuana.ac.id/id/eprint/101204

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