PENGARUH KEPERCAYAAN, CUSTOMER REVIEW DAN GRATIS ONGKIR TERHADAP MINAT BELI ULANG CUSTOMER DI TOKOPEDIA

RIVALDI, RAHMAT (2025) PENGARUH KEPERCAYAAN, CUSTOMER REVIEW DAN GRATIS ONGKIR TERHADAP MINAT BELI ULANG CUSTOMER DI TOKOPEDIA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the influence of trust, customer reviews, and free shipping on customer repurchase intention on Tokopedia. The population in this study were consumers who use Tokopedia in Jabodetabek. The sample used in this study was 155 respondents. The sampling technique chosen was purposive sampling. The data collection method used a survey method, with an online questionnaire research instrument using Google Form. The data analysis method used Smart Partial Least Square (PLS) software. This study proves that trust has a positive and significant effect on repurchase intention. Customer reviews have a positive and significant effect on repurchase intention. Free shipping has a positive and significant effect on repurchase intention. Keywords: Trust, Customer Reviews, Free Shipping, Repurchase Interest Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan, customer review, dan gratis ongkir terhadap minat beli ulang customer di Tokopedia. Populasi pada penelitian ini adalah konsumen yang menggunakan Tokopedia di Jabodetabek. Sampel yang digunakan dalam penelitian ini sebanyak 155 responden. Teknik pengambilan sampel yang dipilih yakni purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian kuesioner online dengan menggunakan Google Form. Metode analisis data menggunakan software Smart Partial Least Square (PLS). Penelitian ini membuktikan bahwa kepercayaan berpengaruh secara positif serta signifikan terhadap minat beli ulang. Customer review berpengaruh secara positif serta signifikan terhadap minat beli ulang. Gratis ongkir berpengaruh secara positif serta signifikan terhadap minat beli ulang. Kata Kunci: Kepercayaan, Customer Review, Gratis Ongkir, Minat Beli Ulang

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43121010356
Uncontrolled Keywords:	Kepercayaan, Customer Review, Gratis Ongkir, Minat Beli Ulang
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 381 Commerce, Trade/Perdagangan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	14 Feb 2026 06:43
Last Modified:	14 Feb 2026 06:43
URI:	http://repository.mercubuana.ac.id/id/eprint/100959

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